15 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 8
Executive Dossier

'The adoption of multiple frequencies will mark the next inflation point in radio'
Interview with Radio Mirchi SVP & National sales head Naveen Chandra.

 
 

Media, Advertising & Marketing Watch
Lowe appoints Gosling as chief strategic officer
Lowe India has appointed global planner Brent Gosling as chief strategic officer for their Unilever brands.

HC turns down Nimbus appeal
Division Bench of Delhi HC turns down Nimbus' appeal to bar TataSky and Dish TV from showing India-Bangladesh series.

Zee cricket league executive board announced; Kapil to head
 Zee announces former international captains Kapil Dev and Tony Greig on the executive board of the Indian Cricket League.

Big 92.7 FM partner for 'Jhoom Baraabar Jhoom'

TV18's The Cell nominated for 2 Promax NY categories

Filmy to celebrate Mango day with movie marathon

Brand India at the Cannes Film festival

Max asserts lead in movie channel genre

Sony revamps weekend programming

Big FM, Chennai launches 'Big Booth'

Zone Reality goes on a treasure hunt with new shows

Fox, EA launch game based on 'The Simpsons'

TV18, Infosys tie up for media outsourcing

TV Ratings
Top 10 Programmes (22/04/2007 to 28/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2007 to 28/04/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One
SAB

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Sachin's endorsement fee not tax deductible: CAG
    		• Lowe India appoints Brent Gosling
    		• Shaadi.com ties up for in-film placement
    		• Perfetti plans higher priced brands
    Source: The Hindu Business Line
     
    		• Grey market rules in branded electronic products
    		• Shoppers’ Stop & Macy to offer new fashion statement
    		• Sachin has a whopping Rs 9 crore to pay in taxes
    Source: Financial Express
     
    		• Big B had 708 hours of TV ad time last year, Sachin 121
    Source: The Hindustan Times
     
    		• Firms fall for cellphone ads
    Source:Telegraph
     
    		• Philips new wave of brand campaign simplifies healthy living
    Source:Techwhack
     
    		• Chinese hackers ‘launch’ glam brands’ new designs
    Source: DNA
     
    		• 'Saucy hoardings are a distraction and should be banned'
    Source: DNA
    		• Men in blue get royal ignore
    		• 'Prasar Bharti lost Rs 9.98 cr due to bad marketing'
    		• Lowe India appoints Brent Gosling for Unilever brands
    Source: Economic Times
     
    		• Boss turns to birthday suit to help advertise firm’s new product
    Source: Mangalorean.com
     
    		• Sold on chicken
    		• It`s not just IT, honey!
    Source: Business Standard
     
    		• Cuba’s in-Fidel-ity: Top US brands make their way to Castro country
    Source: Indian Express
     
    		• KFC takes to TV after 12 years in India
    		• Lowe India brings aboard global planner, Brent Gosling
    		• eBay seeks community, launches blogs, profiles
    		• Media Direction gets Hamdard account
    		• 30 Indian finalists at Promax and BDA World Gold Awards
    Source: Agency Faqs
     
    International News
    		• Viacom sees more strength in Web advertising
    Source: Reuters
     
    		•  Korean Student Wins World’s Biggest Advertising Festival
    Source: Donga.com, South Korea
     
    		• $90 Mil. Toys R Us to Hill, Holliday
    		• Second City, Second Thoughts
    		• Study: Clients Want Multiple Partners
    		• Q&A: Kia's Beavis
    		• Nielsen Units Target Skeptics
    Source: Ad Week
     
    		• Study: Online Clothes Shopping Gaining Ground
    Source: Brand Week
     
    		• BT kicks off national ad campaign for BT Vision
    Source: DM Europe
     
    		• adap.tv Unveils First In-Stream Contextual Advertising Platform for Online Video
    Source: Earth Times
     
    		• Concerns over product placement in 'Apprentice'
    Source: Digital Spy (UK)
    		• NielsenConnect's New Units Under Mandel
    		• MPG CEO Francoli Moves to U.S.
    		• Borrell: Papers to Lose Most Ads by '09
    Source: Media Week (US)
     
    		• 'WSJ' Reprises Creative Leaders Ads
    Source: Editor & Publisher
     
    		• Map of Virgin's shrine offers pilgrims sex ads
    Source:NEWS.com.au
     
    		• Upfront Deals Will Use Both Commercial And 'Live Plus Three Day' Ratings
    		• Commercial Ratings Will Not Affect Upfront Revenue, Execs Say
    		• Real Cities Rolls Into comScore's Ad Top 50
    		• Fox Forms In-House Ad Agency To Meet News Corp.'s Marketing Needs
    Source: Media Post
     
    		• Web ads work, even if you don't see them
    Source: iT News
     
    		• New York Publishing Buys Adotas
    Source: iMedia Connection
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