23 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 71
Media, Advertising & Marketing Watch








 


DD Encryption report still not ready; sub-group to discuss BCCI offer
DD Encryption report final draft report will take 10-15 days more, sub-group to discuss BCCI offer, says Prasar Bharati CEO.

DD stresses revenue generation, content improvement

 
 

Euro RSCG 4D appoints Rajesh Bhatia as National head
Euro RSCG India has announced that it will aggressively focus on 4D and in order to drive the growth momentum the agency has roped in Rajesh Bhatia.

Mauritius private equity fund to invest in Hathway Cable & Datacom
Mauritius-based venture capital fund Monet Ltd to pick up 10.83 per cent stake in Hathway Cable & Datacom; gets FIPB nod.

Citigroup's You Telecom gets FIPB nod for 49% buy in cable company

Reliance Retail launches 11 pilot retail stores in B'lore

IAA to host marketing summit on 29 March in New York

Mahindra & Mahindra, Bajaj dealers most satisfied; TNS

Minute Maid claims record sales in S India

Fedders Lloyd forays into consumer electronics

Nick Records & Sony BMG to release Nickelodeon's Kids' Choice CD in time for the event
Fisher-Price launches Kid-Tough digital camera in India

Airtel teams up with Sony for 'Indian Idol 3'

Italy to partner India at Ficci Frames

Grammy Awards sold in over 177 countries

Heated meeting in Trai throws up packaging, billing issues

TV Ratings
Top 10 Programmes (04/03/2007 to 10/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/03/2007 to 10/03/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One

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Today's Newsbreakers.......India
    		• New Ads during India-Sri Lanka WC match
    		• Campaigns to celebrate eyeballs congregation
    		• Chunnu, Munnu left out as autos load dotcom ads
    Source: Economic Times
      
    		• Sports ad cos bet on multiple celeb plan
    		• Multiplexes bowled over, pray for an India victory
    		• Colour TV sales ride high on World Cup fever
    		• The finals before the finals
    Source: Financial Express
      
    		• Optimum Media launching unit for advertiser-funded programming
    		• PSU oil cos rework promotional strategies
    		• Euro RSCG plans new venture for data analytics
    		• Mobile music revenues may cross $27 b by 2010: Study
    Source: Hindu Business Line
     
    		• Ad depicting Clinton in bad light embarrasses Obama
    		• World Cup telecasts in jeopardy
    Source: DNA
    		• BCCI to share Nimbus loss on sharing of live feed
    		• Dabur plans tie-up with `kiranas`
    		•  Josy Paul joins WPP Group
    		• Reliance Fresh enters Karnataka
    		• Biscuit makers to increase pack sizes
    		• Mysore Sandal to launch Rs 200 'Platinum' soap
    Source: Business Standard
      
    		• Red Ice Films bagged 3 Awards in the Abby Awards
    Source: Money Control
     
    		• Reliance Money: Always up, like the strands of your hair
    		• Sudler & Hennessey wins Galderma, J&J health-care accounts
    		• Madison’s Sudipto Ray moves to MindShare Fulcrum
    		•  Sahara One to embark on weight-loss drive
    		• Prevention’ is better than cure for ‘India Today’
    Source: Agency Faqs
     
    International News
    		• No decision yet on BBC.com ads plan
    Source: Journalism.co.uk
     
    		• Critics launch 'terror' attack ads against Wal-Mart
    Source: CNN/Money
     
    		• $175 Mil. Miller, Crispin Part Company
    		• Smith Barney Talks to Shops
    		• YouTube Faces Challenge
    		• FCC's Tate Urges 'Healthy' Changes
    		• TV, Print Trigger Net Searches
    Source: AD Week
     
    		• Surprising Development: ABC Unveils New TV Ad Formats, Reminiscent Of Pop-Ups
    		• Agencies Warned: In Digital Media, Change Or Die
    Source: Media Post
     
    		• New York Times Selects AOL as Canadian Ad Sales Representative
    Source: ADOTAS
    		• Yahoo Names Executive to Combat Online Ad Fraud
    Source: PC Magazine
     
    		• M&S sign Shilpa for ad campaign
    Source: Metro, UK
     
    		• Horror film posters get the chop
    Source: BBC News
     
    		• In-Game Ad Reach Includes Pass-Along Effect
    Source: ClickZ
     
    		• UK wants ban on Supermarket alcohol advertising
    Source: Barkeeper.ie, Ireland
     
    		• Advertising.com is biggest UK ad network
    Source : E-consultancy
     
    		• YES! Golf Triples Advertising for 2007
    Source: International News Service
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