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Airtel teams up with Sony for 'Indian Idol 3'
 

Indiantelevision.com Team

(22 March 2007 5:00 pm)

 

MUMBAI: After Indian Idol 2, Airtel has joined hands with Sony Entertainment Television once again bring to its customers an opportunity to participate in the third season of the musical talent hunt.

To participate, Airtel mobile and fixed line customers can call and register for an audition for Indian Idol for which registrations open from 23 March and closes on 29 March 29. Each registration by an Airtel customer will be screened by the team at Sony Entertainment Television. The ones selected randomly will be called for an audition in Mumbai on 4 April and the selection will be conducted at the discretion of the television network, informs an official release.

To register, an Airtel customer needs to call 646 from their Airtel mobile or 1280 from Airtel landline/ Fixed line phone and say "Idol", which would then take them to the Indian Idol registration menu. Once the registration details are successfully completed over the phone, a registration number will be generated and given to the Airtel customer.

Bharti Airtel head - content and new product development P S Parasuram said, "Airtel has always been at the forefront of bringing innovative services that enrich the mobile experiences of all Airtel users. We have introduced services like Hello Tunes, Easy Music and Song Catcher that has redefined the way our users listen to music on mobile in India. Indian Idol is another unique opportunity that provides an exclusive window for an Airtel user to become the country's next Indian Idol and it further reinforces our endeavor to popularize music on mobile."

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