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Kapur says that RRL wants each store to cater to around 3,000
families/customers within as distance of 2 kms from each outlet.
Since the $ 300 billion per annum retail business in India
is growing at a very healthy pace, RRL's target of Rs 250
billion over the next five years will not really displace
the small retail grocery outlets and other chains, claims
Kapur. Kapur is looking to have a lot more stores in Bangalore.
Mysore, Hubli and Managlore are among the other locations
that RRL plans to launch their stores next in Karnataka.
RRL had taken over the Sahakari Bhandar chain in Mumbai,
but Kapur does not expect to replicate this Mumbai specific
unique strategy in other cities in India.
At present marketing and promotional activities have been
limited to printed handouts and mailers according to Reliance
Industries - Retail Business Sr. vp (Head Corporate Communications
and Corporate Affairs) Manu Kapoor. So far the creative work
has been done by internal sources at Reliance. A well planned
mass media communications campaign including TVC's will roll
out somewhere in November this year when a lot more outlets
have been opened said Manu. The budgets will be substantial
and in line with the media and promo spends of the Reliance
group Manu averred.
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