21 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 69
Adex Analysis








 


Banking Sector advertising on TV in 2006
49 % rise in ad volumes of Banking sector on TV in the year 2006 over 2005 - AdEx India Analysis.
 
 

Media, Advertising & Marketing Watch
Dish TV to pump in Rs 10 billion for DTH ramp-up
Dish TV is planning to pump in Rs 10 billion over the next two and a half years as it aggressively plans to ramp up subscribers.

Govt. to be asked to rationalise tax structure for ent. & media
Govt will be urged to rationalize entertainment and other tax structures for the industry at forthcoming Ficci-Frames in Mumbai.

Ficci satisfied with goverment moves on entertainment & media

Executive Dossier
'Our aim is to come up with total telecom solutions'
Interview with Essar Telecom Retail CEO Rajiv Agarwal.

CNN hits the streets for marketing 'Eye on India'

Taraporewalla joins Publicitas as CEO digital media

No service tax on sale of advertising space in newspapers

Britannia forms joint venture with Khimji Ramdas Group

Non fiction brings weekend ratings for Vijay TV

VH1, Nokia premiere 'user generated' music video

Star Gold celebrates comedy

HK's Filmart sees growth in numbers

Intelligentsia hope DD Urdu will be 24-hour soon

Google names Shailesh Rao as India MD

TV Ratings
Top 10 Programmes (04/03/2007 to 10/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/03/2007 to 10/03/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One

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Today's Newsbreakers.......India
    		• Air Deccan makes longest ever Indian commercial
    		• Is Team India a match winning brand?
    		• Subhiksha ties up with vJive Networks
    		• Hutch may dial compensation call
    		• Team India's men are changing camps unabashedly
    		• Ad nauseum
    		• Rapping to a new tune
    		• Radio active
    		• A chip of the .......
    		• Behavioural signs
    		• The best laid plans
    		• Taraporewalla is CEO of PPN’s new entity
    		• Channels face Rs 400-cr hit from cricket fever
    Source: Economic Times
      
    		• ‘Big 4’ will stay on top of Net ad sales
    Source: DNA
     
    		• TOI ad wins Asian award
    Source:Times of India
     
    		• 'Advertisers shying away from print media'
    		•  Starbucks may offer mineral water also
    		•  Nimbus seeks one-third cut in cricket fees
    Source: Business Standard
      
    		• India-Bermuda match garners record viewership
    		• Nimbus may burn finger on spicy curry ad
    		• Marketers now target Internet savvy women
    		• FMCG majors undeterred by India's play in WC
    		• Cadbury, Heinz forced to withdraw ads
    Source: Financial Express
     
    		• Nokia to sponsor India Fashion Week
    		• New sporting brand
    		• `Strategic marketing is nothing but avoiding competition'
    		• Essar Telecom Retail in pact with Virgin Group
    		• Britannia, Khimji Ramdas tie-up
    Source: Hindu Business Line
     
    		•  Sponsors undeterred
    Source: The Statesman
     
    		• Walt Disney licensee Hanung Toys awards advertising duties to Oxygen
    		• vJive ties up with Subhiksha to roll out integrated OOH media solutions
    Source: Agency Faqs
     
    International News
    		• New TV ratings throw advertising deals into question
    Source: Yahoo
     
    		• Advertisers Again Call for Elimination of TV Ad Integration Fees
    		• Wheeler Exits Neo@Ogilvy
    		• ANA: Commercial Ratings to Be Used in Upfront
    		• Google to Sell Using Cost-per-transaction Model
    Source: Media Week (US)
     
    		• Wal-Mart Files Countersuit vs. Roehm
    		• DDB Adds Lipton Overseas
    		• Saatchi, Fallon Execs in Startup
    		• $40 Mil. Lunchables Goes Into Play
    Source: AD Week
     
    		• BitTorrent, Joost To Create Competing TV Net Sites
    		• Big Four Portals Grab Bulk Of Ad Dollars
    		• Huffington's Formula For Ad Success: Marry Brand To Site
    Source: Media Post
     
    		• 118118 extends TV sponsorship to movies
    Source : Digital Spy (UK)
    		• Mediaedge:cia launches first Middle East Academy
    Source: AME Info
     
    		• Comcast Web site gets bids for search, ads--source
    		• New York Times February ad revenue falls 6 percent
    Source: Reuters
     
    		• IGA to reach 10m ads milestone
    Source: GamesIndustry.biz
     
    		• Apple ad remake on Hillary Clinton sparks political controversy
    Source: People's Daily Online
     
    		• Glam Media Hires Advertising Industry Veteran Richard Rocca
    Source: SYS-CON Media
     
    		• Curtain Falls Quickly on 'Captivity' Ad Campaign
    Source: Brand Week
     
    		• Ford Drives 'Makeover' Promo Tie-In
    Source: TV Week
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