with CNN's week-long Eye on India: Generation Next, the innovative
travelling exhibit is also distributing flyers that soliciting opinion
on topics ranging from what it is like to be young in India today,
the importance of religion, caste, arranged marriages, what makes
the youth proud to be Indian.
Eye on India: Generation Next is being promoted extensively
through an aggressive, 360 degree marketing campaign, a press note
from the channel says.
It explains that with the aim of generating awareness and drive
appointment viewing, the campaign includes a comprehensive mix of
trade and consumer advertising, both in print and online; promotional
television spots on CNN's Asia Pacific and Europe/Middle East /
Africa feeds; online consumer contests, etc.
CNN's Eye on India focusses on India's growing youth population.
More than half a billion people under the age of 25 or one in 12
people in the world is a young Indian, and CNN's week of special
programming trains the spotlight on this demographic. This edition
of Eye on India will include a series of special programmes
on CNN, along with highlights of Indian youth in various segments
of life, in business, sports, industry, etc.
The programme kicked off on 18 March, and the channel hopes this
will provide CNN's global audiences a comprehensive look at the