|
Speaking
about the response they received, VH1 India
General Manager Keertan Adyanthaya said,
"We received about 991 entries from
across the country - Delhi, Mumbai, Bangalore,
Pune, Pondicherry and Kolkatta. Prior to
that, we also sent people with a Nokia camera
phones across colleges, malls and at the
Campus Rock Idol to demonstrate how they
can use their phones to shoot footage."
"The
brief from Nokia was clear- they wanted
to send their message 'Music Connects' across
to the audience and they loved the concept.
For us that was the prime focus. The whole
idea was to ensure that people express themselves,"
he added.
Although
the rock group themselves did not sit through
any of the entries, lead singer of the band,
Vishal Dadlani mentioned that the video
and the whole initiative had managed to
generate a lot of interest in their music
and album. "While performing this song
in a concert recently, or group realized
that the crowds was singing along with us.
They knew the words of the song already
and that was a great feeling."
| 
The
VH1 creative team sifted through the best
entries and shortlisted the ones which were
integrated into the music video. The music
video currently on air is a collage of the
best suited videos for 'Voice' running for
duration of 3.43 minutes.
Talking
about the challenges the team faced during
the making of the video Adyanthaya said
that since the use of digital media in our
country is still at a nascent stage, many
of the entries did not meet television standards.
Very often the resolution of the footage
sent was not suitable for use. Some of the
footage sent was copyrighted material and
again could not be used.
