27 June 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 42
Adex Analysis

An overview of advertising by Education Sector
 TV advertising of the education sector soared up by 82% during January - May 2007 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
ESS, MSOs collide on payment in Cas areas
 ESPN STAR Sports issues public notice to 3 major MSOs; threatens to stop feed from 14 July ahead of the India-England series.

ESPN STAR Sports acquires India mobile rights for Wimbledon

Hungama TV to up volume of local content
 Hungama TV lines up three live action series, starting with fantasy adventure Zoran; second slated for launch during Diwali.

Executive Dossier
'Line between credibility and sensationalism is becoming thinner '
 Interview with B.A.G Films and Media Limited MD Anurradha Prasad

Starsight India to be rebranded as Navia Asia

Radio City launches microsite www.whattefun.com

Dabur to launch 'Orange peel' to firm up soap market

Big FM spreads social awareness messages

Hong Kong promotes tourism through Bollywood films

MTVN Kids' AddictingGames launches Facebook application

Vh1 to air Live Earth Concert for 24 Hrs

Big FM Bangalore appoints Shalini as ad sales regional head

Adlabs to release mythological film 'Jai Jagannath'

Sony introduces Johny Lever as judge on 'Comedy Circus'

TV Ratings
Top 10 Programmes (10/06/2007 to 16/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/06/2007 to 16/06/2007)
Star Plus
Zee TV
Sun TV
Star Gold
Sony Entertainment TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• StarSight to make India hub of OOH ops in Asia
    		• Product Dis-Placements
    		• Sound Sensation
    		• On a high
    		• Adding fizz to the fire
    		• Double impact
    		• Run, levers run
    		• The Coke side of a third life
    Source: Economic Times
     
    		• Affle launches SMS solution for advertising clubbed with info
    		• Exec Creative Director for Mudra
    		• Honour for Sumanto Chattopadhyay

    • Khaitan launches designer fans

    • Amway special hair care range

    • Cobra Beer plans foray into wine making

    • Madura Garments looks at larger overseas presence

    		• Delay in Starbucks' India plans
    Source: The Hindu Business Line
      
    		• Lever, Nirma end 16-year-old row
    		• Cobra Beer to launch wines
    Source: Business Standard
    		• 13 ad firms vie for Rs 100-cr C’wealth Games contract
    		•  Customer satisfaction as a moving target
    		• Hinduja branding plan by year-end
    Source: Financial Express
     
    		• Aquaguard Total’ launched
    Source:The Hindu
      
    		• Affle launches new mobile SMS platform
    Source: Times of India
     
    		•  Anil Verma returns for second stint at Mudra
    		•  Lowe, Kolkata, bags real estate brand, Eden Group
    		• The Beeb reaches South Asia in 'Nik' of time
    		• Sharat Dhall joins Expedia as India head
    		• Starcom navigates OOH with a re-branding: Navia Asia
    		•  Emvies 2007: Nerolac gets a fresh lick of (celebrity) paint

    • Emvies 2007: In rural areas, just Dew it

    		• JWT India connects the power of yoga to brands
    Source: Agency Faqs
     
    International News
    		• $170 Mil. Domino's Begins Review
    		• Consumers Not Gaga for Mobile Ads
    		• Coen Slashes Ad Forecast by $8 Bil.
    		• Nitro Wins Kraft Singles
    		• Buick, GMC Shift to Burnett
    Source: Ad Week
     
    		• Driven to Consolidate? GM Combines Ad Efforts
    Source: Brand week
     
    		• Nielsen: Canceled Shows Got Higher Ad Rates in First Season
    		• Turner to Offer Advertisers Sole Sponsorships for Movies
    		• Coen Downgrades '07 U.S. Ad Spend Forecast by $8 Bil.
    		• Kiptronic Launches Podcast Ad-Insertion Tool
    		• Syndie Upfront Moving Slowly; Due to Finish by Friday
    Source: Media Week
     
    		• GM consolidates its ad strategy
    Source: Fox News
     
    		• Carrefour Fined for False Advertising and Collusion
    Source: Retail Net
    		• WPP's like-for-like revenue growth quickens
    Source: Reuters
     
    		• Yahoo to merge search and display advertising
    Source:China Finance Net
     
    		• Zmmerman and ImageSpan Partner for Auto Ads
    Source: ClickZ News
     
    		• Aegis + Bluestreak = 'Watch Out, DoubleClick'
    		• Wizzard Conjures New Keyword App: Podcasts
    		• Time Inc. Employs Performance Advertising Online
    Source: Media Post
     
    		• 'Violent' video game ad condemned
    Source: BBC News
     
    		• Contextual Video Ad Developer Digitalsmiths Raises $6 Million
    Source: Digital Media Wire
     
    		• Nicole Kidman's Nintendo TV Ad Debuts
    Source: People Magazine
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