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MUMBAI:
Vh1 will telecast Live Earth concert to be held in various
cities across seven continents for 24 hours continuously on
7 July.
 The
event aims to use the global reach of music by bringing together
more than 100 music artists namely Madonna, Sir Elton John,
Roger Waters, The Police, Black Eyed Peas, Duran Duran, James
Blunt, Snoop Dogg, Linkin Park, Rihanna, Sasha, Wolfmother,
amongst many others in a bid to start a global movement to
solve the climate crisis.
In
an initiative to create awareness for environment, Vh1 will
air the concert live from different cities across seven continents
from 2:30pm 7 July till 2:30 pm on 8 July.
Speaking
on this MTVN digital and Vh1 GM Keertan Adyanthaya said, "Vh1
seeks to inspire its audience to make meaningful and lasting
changes in their lives and spur action by corporates and government
to turn the tide on global warming. We have a commitment to
bring the best in global music programming to India and is
honored to be supporting the Live Earth concert series."
These
concerts will be held at New York, Sydney, Rio De Jeneiro,
Johannesburg, London, Tokyo, Shanghai ,Hamburg and many other
cities.
Live
Earth is a project of the SOS campaign which is using various
platforms like films, television, radio, Internet, books,
wireless and others to move people to combat the climate crisis.
The mission of the SOS campaign is to empower individuals
to change their consumer behaviors and motivate corporations
and political leaders to enact decisive measures to combat
the climate crisis.
Live
Earth marks the beginning of a multi-year campaign led by
the Alliance for Climate Protection, The Climate Group and
other international organizations to drive individuals, corporations
and governments to take action to solve global warming. Former
U.S. Vice President Al Gore is the Chair of the Alliance and
Partner of Live Earth.
CNN
IBN is the TV partner for Vh1 to promote the event.
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