25 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 64
Adex Analysis

Advertising by film trailors & music albums on TV
 64% ad volumes garnered by film trailors in trailors/albums on TV in H1 2007 - AdEx India's first analysis of this segment.

 

Media, Advertising & Marketing Watch
INX Media announces content partners for its GEC '9X'
 Content partners include Balaji Telefilms, Creative Eye, Endemol India, BAG Films, Hats Off Productions, Miditech, Edit II Productions amongst others.

Bengal wants Cas extension, governments of Delhi & Mumbai mum
West Bengal asks for immediate Cas extension; governments of Delhi and Maharashtra mum on the issue.

Ten Sports sells terrestrial rights to Bangladesh TV
 Taj Television Ltd sells exclusive terrestrial rights of Bangladesh- Sri Lanka cricket series to Bangladesh Television.

'My MTV' to launch digital music store
As part of MTV India's repositioning strategy to 'My MTV,' the network plans launch a digital music store.

Mudra South appoints Simon as executive creative director

Radio Mirchi joins hands with MCD for 'July Mein Dhulai'

Airtel launches Assal Marathi 696 for subscribers

India on Havas' CSR agenda to reduce carbon emissions

Euro Books transforms 'Agatha Christie' into graphic novels in India

Internet and auto shows guide car purchase in China: Survey

Radio Mirchi joins hands with MCD for 'July Mein Dhulai'

JVC launches HD hard disk drive camcorder

'Partner' grosses over Rs 420 million

Radio Mirchi launches in Aurangabad

TV Ratings
Top 10 Programmes (01/07/2007 to 07/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/07/2007 to 07/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
SAB
DD1
MAX
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Trai releases paper on HITS
    		• Gold jewellers in Asia sell scrap as price shoot up
    		• Seafood exporters hope for lower US anti-dumping duty
    		• Trade links on a new high
    Source: Financial Express
     
    		• Nirvik appointed CEO in G2
    		• P&G launches Olay Total Effects
    		• Carrefour wins trademark case in HC
    		• Dabur unveils roadmap to double sales, profits
    		• Toyota Kirloskar monsoon package
    Source: The Hindu Business Line
     
    		•

    Lowe hits a low as creatives at Lintas rue their lost moolah

    • World wide watch

    		• Star losing its twinkle to Zee
    Source: Economic Times
     
    		• Ad gurus rewrite the rules of filmmaking
    Source: The Hindu
    		• TV Channels take on media buyers on AdEx
    		•  Google joins hands with Band of Angels
    		•  Dabur to focus on high-margin products
    		•  ITC to scale up FMCG biz
    Source: Business Standard
     
    		• mobile-worx launches in-game mobile advertising tool
    Source: ZDNetIndia
     
    		• "John & I don't have to do ads together " - Bipasha
    Source: IndiaFM
     
    		•  STAR Plus to ‘Fox’ competitors with extended prime time
    		• IPTV in India: Are we there yet?
    		• The song remains the same as MTV rebrands
    		•  "India is under-advertised and under-branded."
    Source: Agency Faqs
     
    International News
    		• AOL to Acquire Ad Network Tacoda
    		• Karmazin Touts a la Carte Option
    		• Omnicom's Q2 Revenue Rises 11%
    		• SABMiller Expands MEC's Role
    		• OfficeMax Goes Back to School
    Source: Ad Week
     
    		• Industry Applauds Microsoft Pledge On Consumer Data
    		• Online Sports Spending To Hit $1 Billion By 2011
    		• Radio Buys: Cumulus Acquired By Private Equity
    		• Fuzzy Picture: Americans Still Unclear About Digital TV Changes
    		• Competitors Hone In On Amp'd Customers
    		• IAC Taps Print Mogul For ServiceMagic.com
    Source: Media Post
     
    		• Pepsi Fills Up on Digital Effort
    		• Saucony Races To Rebrand Itself
    		• iPhone Hang-Up: Sales Off, Stock Slumps
    Source: Brand week
     
    		• Discovery Net's Scott McGraw to Retire Aug. 3
    Source: Media Week
     
    		• Third Screen Expands Ad Reach Across U.S.
    Source: TV Week
     
    		• Bentonville Seeks Residency Requirement For Ad Commission
    Source: Springdale Morning News
    		• Electronic Arts to use Massive for in-game ads in sports games

    Source: San Jose Mercury News

     
    		• L'Oreal rapped over Penelope Cruz mascara ads
    Source: Reuters
     
    		• Seedy Sign Is Bad Advertising
    Source: Hartford Courant
     
    		•

    CBS taps lobbyist for advertising issues

    Source: CNNMoney.com
     
    		• South Africa: The Perks of Being in Advertising
    Source: AllAfrica.com
     
    		• The coming age of interactive video game ads
    Source: Salon
     
    		• Elevator display ads move to the suburbs
    Source: Reuters
     
    		• NFL: Photo Vests With Ads Are Nothing New
    Source: Editor & Publisher
     
    		• New Zealand getting attention as film, TV ad site
    Source: Japantimes.co.jp
     
    		• 9/11 not primary focus of new Rudy ads
    Source: Newsday
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