A Snapshot
on advertising by Film Trailors & Music Albums on TV
in the first half of 2007
(24 July, 2007)
Key
Findings:
64
per cent ad volumes garnered by Film Trailors in Trailors/Albums
segment on TV in H1 2007.
June
saw a peak in advertising by Film Trailors however Music Albums
used maximum volumes in January 2007.
Equal
50 per cent ad volumes by Film Trailors during Commercial breaks
and In-Program whereas high advertising by Music Albums in Commercial
breaks.
In
Commercial breaks, maximum usage of Regional GEC by Film Trailors;
Music Albums preferred advertising on Regional Music channels.
Hindi
GEC used max. by Movie Trailors and Music Albums for In-Program
advertising
This
week AdEx India brings to you the analysis on advertising by Film
Trailors and Music Albums during Commercial break and Programs
(in programs) on TV in the first half of 2007.
Share
of Film Trailors vs Music Albums per cent in H1 2007.
A high 64 per cent of advertising volumes accounted by Film Trailors
on TV in H1 2007.
Music Albums had a share of 36 per cent.
Month
wise trends in H1 2007 of Film Trailors and Music Albums.
Post
Q1, a rise was registered in advertising by Film Trailors.
Music
Albums saw high advertising in the first quarter of 2007.
Analysis
of Commercial breaks vs In-Program.
50
per cent of advertising by Film Trailors during In-Program and
Commercial breaks on TV in H1 2007.
Approximately 70 per cent of advertising by Music Albums during
Commercial breaks.
Frequency
of Advertising per day in H1 2007.
Interestingly, equal number of ads per day by Film Trailors
during In-Program and Commercial breaks in H1 2007.
Music
Albums used nearly half of advertising frequency during
programming compared to that during Commercial breaks.
Genre
of Channels used during Commercial breaks.
Regional
GEC contributed maximum advertising by Film Trailors
on TV in H1 2007.
High
advertising by Music Albums on Regional Music channels
during Commercial breaks.
Genre
of Channels used during Programs.
Hindi
GEC, as expected tops for both Film Trailors and Music
Albums.
Approximately
50 per cent of advertising by Film Trailors in Hindi
GEC during Programs.
Music
Albums used maximum advertising on Hindi GEC followed
by Regional GEC.
Regional GEC ranks higher in Music albums than Film
Trailors.
Top
ten New Film Trailors and Music Albums aired on TV.
Out
of all new launches in June 2007, maximum Film Trailors
were released by 'Warner Bros Picture' whereas 'Universal
Music' saw the maximum new Music Albums.
June
2007 saw trailor of new movies like Kaafila, Cash,
Die Hard 4, etc.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
64
per cent ad volumes garnered by Film Trailors in Trailors/Albums
segment on TV in H1 2007.
