11 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 52
Adex Analysis

Snapshot on TV Advertising in first half of 2007 - Part 1
 31 per cent rise in TV advertising during first half of 2007 over first half of 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
WWIL writes off Rs 562 mn, loss at Rs 1 bn
 Zee's Wire & Wireless India Ltd has written off Rs 562.7 mn against obsolete cable TV assets; net loss in FY'07 at Rs 1.07 bn.

NDTV forays into fiction programming with 'Bombay Lawyers'
 NDTV India to foray into fiction-based content with Bombay Lawyers; mini-series to start from 21 July at 10 pm every Saturday..

Meow FM ropes in Kiran Bedi to host talk show
India Today Group's Meow 104.8 FM has roped in Kiran Bedi to host the show 'Top Cat' every Thursday at 8 pm.

P9 to exclusively market 'Krissh' sequels

Big FM launches 'Jeeto Moto' contest

Isha Koppikar is brand ambassador for Italian label 'Police'

Rediff launches iShare, ties up with 'Sa Re Ga Ma Pa'

Spacetoon in talks with broadcasters to re-launch branded block; bags licensing & merchandising rights for 'Doraemon'

AOL India, Warner Brothers team up to promote ‘Harry Potter & the Order of the Phoenix’

Pogo to air 'Harry Potter and The Order of the Phoenix' red carpet special on 14 July

Sunfeast's 3rd edition in Kolkata from 17 September

Vijay TV to launch 2nd season of Jodi No. 1 on 27 July

GoM may opt for licence fee on TV & radio sets

TV Ratings
Top 10 Programmes (17/06/2007 to 23/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/06/2007 to 23/06/2007)
Star Plus
Star Gold
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Ad industry at its youngest
    		• EU warns Spain over TV ad rules
    		• Nimbus-Star India deal called off
    Source: Economic Times
     
    		• Kids Media launches merchandising biz
    		• Wipro Consumer not to bring Unza brands into India
    		• ITC Foods flags off Sunfeast Open
    		• AOL, Warner Brothers in tie-up
    		• Lee opening 25 exclusive outlets
    		• Big Bang Awards on July 27
    		• WPP eyeing acquisitions in India
    Source: The Hindu Business Line
     
    		• Is advertising India`s next BPO opportunity?
    Source: Business Standard
     
    		• Tokyo unveils logo for 2016 Olympic bid
    Source: The Hindu
    		• Dominos set to foray into branded ice cream segment
    		• W+K plans set cat among pigeons
    Source: Financial Express
      
    		•

    'Max Mara jeans don’t go well with our image’: Pradeep

    Source: DNA
      
    		•

    Ads on radio taxis irk MCD

    Source: Times of India
     
    		•  Marching Ants bags Fun Cinemas
    		• Network Advertising wins Star Health and Allied Insurance business
    		• ‘July 26th at Barista’: Real story or brand placement?
    		•

    Ad professionals who lead double lives

    Source: Agency Faqs
     
    International News
    		• Newspapers Lose Most Ad Dollars to the Web
    		• AT&T Shifts Lead Role to BBDO
    		• $60 Mil. Oscar Mayer Moves to Ogilvy
    		• Sirius-XM Deal Stirs Debate
    Source: Ad Week
     
    		• MLB Launches UCG-Focused Actober.com
    		• Google Strengthens Apps With Postini
    Source: Media Post
     
    		• Adidas Takes a Spin on Nascar Track
    		• Study: Newspapers Lose Most Ad Dollars to the Web
    		• Travel Site SideStep Expands Brand by Getting Personal
    Source: Brand week
     
    		• Arbitron Inks Deal With Entravision
    Source: Media Week US
     
    		•  Newspaper Advertising Can Be Used To Get Online Traffic
    Source: Article Xplosion
    		• China protests unfriendly FBI advertisements
    Source: English.People
     
    		• Health officials investigate 1200 illegal medical advertising cases
    Source: Xinhua
     
    		•

    012 Golden violates 'no advertising' promise

    Source: Jerusalem Post
     
    		• Al Arabiya 'Knows more' thanks to GREY
    Source: AME Info
     
    		• At least two sponsors drop ads from controversial BET series
    Source: San Francisco Chronicle
     
    		• Enpockets powers mobile ads for TV show
    		• Smoking foes hope tough ads return with new state budget
    Source: Boston Globe
     
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.