Snapshot
on TV Advertising in first half of 2007 - Part 1
(10 July, 2007)
Key
Findings:
31
per cent rise in TV advertising during first half of 2007 over
first half of 2006.
'Food
and Beverages' leads advertising with 15 per cent share on TV.
Social
Advertisements, Toilet Soaps and Aerated Soft Drinks maintained
their Top three positions in H1 2007.
HLL,
the unbeatable player topped on TV in H1 2007.
'Smithkline
Beecham' saw the maximum leap from 20th in H1' 2006 to eight
place in H1 '2007.
30
per cent growth in average frequency of ads per day in H1 '2007
over the first half of previous year.
This
week, AdEx India looks at the advertising trends on TV during
January - June 2007.
Growth
in advertising on TV during January - June 2007.
The Top three categories with maximum growth in advertising
during January - June 2007 compared to January - June 2006
were Vacuum Cleaners (276 times), Lifestyle (259 times) and
Hair Conditioners (118 times).
Top
Sectors advertised on TV during the first half of 2007.
In
Food and Beverages sector, Soft Drinks (i.e. Aerated and Non-Aerated)
contributed the max. 26 per cent of ad volumes on TV in January
- June 2007.
Toilet Soaps and Tooth Pastes combined contributed approximately
50 per cent volumes of Personal Care/Hygiene sector.
Sectors
having maximum growth in advertising on TV in January - June 2007.
Nearly
all the sectors saw growth in ad volumes on TV in January
- June 2007 over January - June 2006 except for Agriculture
and Fuel/Petroleum Products.
Positioning
of Top 10 Categories on TV.
Interestingly, the Top three categories maintained
their positions in H1 2007 on TV.
'Internet/SMS Service' saw a leap of 41 places with
nearly six times growth in advertising.
Top
Players advertised on TV in the first half of 2007.
Top
10 players accounted for nearly 20 per cent of ad
volumes on TV in H1 2007.
HLL,
the Top player advertised in 25 categories in H1 2007
compared to 23 categories in H1 2006.
Positioning
of Top Players on TV.
Smithkline
Beecham (advertising with five categories) saw maximum
leap of 12 places in H1 2007 compared to H1 2006.
Smithkline
Beecham registered approximately 12 times growth in
advertising of Digestives.
Growth
in advertising frequency on TV in January - June 2007.
30
per cent rise was registered in average frequency
of ads per day from approx. 35000 in H1 2006 to 45000
in H1 2007.
'Food and Beverages' advertised with maximum 7000
ads per day on an average on TV in H1 2007 (nearly
26 per cent rise compared to H1 2006).
Watch
out for the sequel of the Newsletter which will show an
in-depth analysis of advertising on TV. Happy Reading.
(Analysis from AdEx India - A Division of TAM Media Research)
31
per cent rise in TV advertising during first half of 2007 over
first half of 2006.
