9 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 19
Media, Advertising & Marketing Watch







 


Star Plus prepares ground for 'KBC' arrival
Paving way for King Khan to make his grand re-entry onto the small screen with KBC, Star Plus rejigging week day prime time line up.

 
 

Indian marketing pundits dwell over changed paradigm
Business modules need serious stock taking if business to be conducted in today's changed envt.: Indian Marketing Summit.

FTA subscription sharing: TDSAT for expanded review by Trai
TDSAT returns case related to share of Rs 77 subscription in basic tier under Cas for expanded review by Trai.

Discovery focusses on 'Planet Earth' with an in-depth portrait
One of Discovery's biggest shows of the year kicks off 1 Feb; 11-part show filmed across 200 locations, took 5 years to make.

Executive Dossier
'Expanding home video relationships with the Hollywood studios into other areas will be a big ticket for us'
Interview with RPG Enterprises - Ent. Sector president and CEO Subroto Chattopadhyay.

SC tells ESPN to call on it, if govt. seeks to coerce

Starcom bags media duties of ING Vysya Life Insurance

Ogilvy unveils global activation firm OgilvyAction

Euro RSCG Worldwide is Global Agency for 2006

CN crowns video gaming champ at 'Toonami: Game On'

Times Now show 'The Game' sports new look

Zee's 'Ravan' to get spicier as Interactive Realities Intl. partners production studio

Iamai to organise digital summit later this month

TV Ratings
Top 10 Programmes (24/12/2006 to 30/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/12/2006 to 30/12/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Zee Cinema
Star Sports

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Radio One looks to take 25 pc of radio ad market in Chennai
    		• Subex Azure announces new brand identity for integrated suite
    		• Brushman launches Toni&Guy range
    		• Toyota releases limited edition Innova
    		• `Strategic consistency vital for building strong brands'
    Source: The Hindu Business Line
       
    		• Taking note
    		• A new marketing equation
    		• Changing colours
    		• VKL plans local spice brand acquisition
    		• Amar Remedies launches new toothpaste
    		• Century to expand in UP via multi-brand outlets
    		• GM to launch mini-car Chevrolet Spark in April
    Source: Business Standard
      
    		•  Now tobacco advertisements on kites
    Source: Indian Express
    		• Will Ogilvy & Mather get to keep the Hutch account?
    		• The year of the big spender
    		• Out of TV and into the malls
    Source: Financial Express
       
    		• Nothing's Old 'bout Spice anymore
    		• Wal-Mart plans ad blitz to save reputation
    Source: Economic Times
     
       
    		• Police go on ad blitzkrieg against terror
    		• O&M gets Videocon’s creative a/c
    Source: DNA
       
    		• Starcom, Bengaluru, bags ING Vysya Life Insurance
    Source: Agency Faqs
      
     
    International News
    		• Ad spending growth seen slowing sharply in 2007
    Source: Yahoo
       
    		• Virgin Mobile USA Goes Into Review
    		• 3 Pursue United Global Media
    		• Celebrity to Element 79
    		• Jenny Craig's 'Tease' Gets the Skinny on Hair
    		• James Issues Sprite Challenge
    Source: AD Week
     
    		• Ads Were a Dream, Sales a Nightmare
    		• A-B, Czech Brewer in Historic Accord
    Source: Brand Week
     
    		• Wal-Mart Starts Ad Campaign to Counter Critics
    Source: Media Buyer Planner
     
    		• Primesight keeps Glasgow subway contract
    		• FT appoints financial ad director
    Source: Media Week (UK)
    		• CES-MobiTV adding interactive ads to mobile TV
    Source: Reuters
     
    		• Levi's fashions new outlook in ads, jeans
    Source: USA Today
     
    		• Ogilvy Gets Activated, Will Focus On 'Last Mile'
    		• ABC's 'Miracle Workers' Worked Miracles, Deemed Best Placement Of '06
    Source: Media Post
       
    		• McDonald's ads to focus on food
    Source: Brand Republic Bulletin
     
    		• TNS: Ads to Rise 2.6% to $153.7 Bil. in '07
    		• IAG: CVS on ABC Show Tops Brand Effectiveness List
    Source: Media Week (US)
       
    		• Czech Advertising Growth Continues Unchecked
    Source: eMarketer
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