Television

Star Plus prepares ground for 'KBC' arrival

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/Star%20Plus.jpg?itok=iQZwtu16

MUMBAI: Paving the way for King Khan to make his grand re-entry onto the small screen with Kaun Banega Crorepati (KBC), Star Plus is rejigging its week day prime time line up.

In a strategic move, the channel has uprooted Karam Apnaa Apnaa from its well-ensconced 9:30 pm slot and placed it in the lower profile 8 pm slot, where it will take on rival Zee TV's Banoo Main Teri Dulhaan, a show that is giving decent ratings returns to Subhash Chandra's flagship channel.

Speaking to Indiantelevision.com on the prime time strategy of Hindi entertainment's lead network, Star India creative director Shailja Kejriwal asserts that Karam Apnaa Apnaa currently grabs the third top spot on the channel alongside Kyunki Saas Bhi Kabhi?? and Kahaani Ghar Ghar Ki and therefore, it is a good way to kick start prime time viewing on Star Plus.

In sync with this, Star Plus' Viraasat which the industry buzz has it is expected to go off air, has now been shifted to sibling Star One's 8:30 pm slot. Ironically, this position may give way to its gradual demise as it competes with the heavyweight Kasautii Zindagii Kay on Star Plus.
However, Kejriwal is optimistic about Viraasat and says, "Even if Viraasat carries one third of its audience to Star One, that will be great for the channel."

Stretching the prime time line up further, the channel will bring Star One's Paraaya Dhan with all original episodes to Star Plus at 11:30 pm. Presently, repeats of the show air in the given time slot on the channel.

Star Plus will have virtually no competition with sister channel Star One for the 9 to 10 pm duration of KBC as Sathi Re whose ratings are almost negligible, remains in its 9 pm slot. In the 9:30 pm position, what will air are repeat telecasts of Paraaya Dhan.

All hopes that the channel had in the big budget sci-fi series Antariksh, seem to have been short lived as the show is being taken off air. Along with its poor performance, Kejriwal admitted that "it was also too expensive."

The rescheduling means that Star Plus has beefed up its week day line up to the extent that Karam Apnaa Apnaa will get the ball rolling from 8 pm, followed by Kasauti... while KBC is positioned at the peak of prime time viewing at 9 pm. This will be followed by the likes of Kahaani?., Kyunki?., Kahin To Hoga and Paraaya Dhan.

All of these changes will come into effect with the launch date for KBC, 22 January.

What's left to be seen is whether season three of KBC with its new look and host can once again rewrite ratings records for Star Plus in the 9 to 10 pm slot and in the process stymie Zee's resurgence which has been scripted on the back of Kasamh Se and Saath Phere.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/mix.jpg?itok=pru8JVNF
Zee Keralam to launch in Q3 FY19

Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/aaj-tak.jpg?itok=lowRXhHz
Aaj Tak maintains lead across every Hindi news genre in BARC week 40

Republic TV continues to lead the English news genre as per All India BARC data week 40.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/regional.jpg?itok=qoFd2a51
Bengali, Kannada markets maintain status quo in BARC week 40

No changes were observed in the Bengali and Kannada markets in BARC data week 40.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/flix.jpg?itok=l05t4_Ym
&flix brings to you the story of unsung heroes of the first Christmas with the Flix First premiere of ‘The Star’, this Sunday!

Premiering under the Flix First programming block on &flix, this animated musical comedy is all about an animal ‘toon’ with a Christmas message.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories