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Euro RSCG Worldwide named the Global Agency for 2006

MUMBAI: Euro RSCG Worldwide, integrated marketing communications agency, has been recognised as the best global agency in the industry by two leading advertising trade publications - Advertising Age in the United States and Campaign in the United Kingdom.

 

Advertising Age announced that Euro RSCG Worldwide is the 2006 Global Agency of the Year. The agency was selected based on several criteria, including international business growth, thought leadership and innovation by agency management, and creative and effective marketing campaigns for their clients.

Last month, Campaign selected Euro RSCG Worldwide as its choice for Advertising Network of the Year, also highlighting the agency's strong leadership by its senior management, and impressive streak of new business wins around the world, informs an official release.

 

"2006 was a terrific year for the agency and it is extremely gratifying to be recognised by the media on both sides of the Atlantic," said Euro RSCG Worldwide Global CEO David Jones. "We believe that it's possible for an agency to be both truly global and highly creative and I think these accolades are support for that point of view."

 

In the past 18 months, Euro RSCG Worldwide has experienced $3 billion in new business growth in the form of competitive new business pitches and existing business expansions.

The fall 2005 win of the global Jaguar account started off a winning streak for Euro RSCG, which included the global accounts for Veolia, Reckitt Benckiser, and Sanofi-Aventis, as well as EDF Energy in France, Alcatel-Lucent, Danone, Disney Theme Parks, LG, Harley Davidson, and Dell. The Benefiber (Novartis) and Vivendi accounts both expanded as well, adds the release.

Jones added, "I would especially like to thank all of our clients, as the awards are a reflection of the work we've done in partnership, and our staff of 11,000 around the world for their dedication and commitment."

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