8 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 18
Media, Advertising & Marketing Watch







 


India's economic boom spurs BBC World ad growth
BBC World in India seeing remarkable increase in category advertising and finding new advertisers over the past year or so.

 
 

Trai warns some MSOs against analogue streaming in Cas areas
Trai has warned MSOs that strict action would be taken against those beaming analogue signals in Cas areas.

Saregama to launch entertainment portal
RPG Group firm launching entertainment portal where it will make available music, movies and a whole host of other products.

Yamgo launches end-to-end mobile TV ad solutions

Diageo joins hands with ICC for World Cup

Mattel Children's Foundation Intl. Grants Program awards grants worth more than $1 mn

Broadcast bill may look at news on pvt FM channels

Star Gold’s Sabse Favourite Kaun gets good viewership

Tam’s Elite Panel data goes live

TV Ratings
Top 10 Programmes (17/12/2006 to 23/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/12/2006 to 23/12/2006)
Star Plus
Star One
Zee TV
Sun TV
Star Sports
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Star selects NDTV to sell World Cup ad slots
    		• Channels high on cartoon-led items
    		• To be heard, tourism boards rope in RJs
    		• Park Avenue to unveil brand for mid-segment
    		• Maxus tops in new ad business
    		• Hyundai eyes event, sports management
    Source: Business Standard
      
    		• Humpy set to appear in ads
    Source: NDTV.com
      
    		• ‘The next wave is consumer services’
    Source: Financial Express
      
    		• Group Welkin launches Maple kitchen appliances
    		• Nike launches Ronaldinho signature collection
    		• BL Club seminar on brand building
    Source: The Hindu Business Line
      
    		•  JWT wins detariff awareness mandate
    		• Advertising’s good men on the move
    Source: DNA
    		• Nimbus bets long-term, bats for a new innings
    		• Brand Ganguly back in business
    		• No one beats malls in race for eyeballs
    		• TN govt move to see clear Chennai
    		• Resurrected, at last
    Source: Economic Times
       
    		• Euro RSCG takes away ‘Divya Bhaskar’ from Triton
    		•  Lead news channels to fight for Marathi viewers
    		•  Shavon Barua puts in her papers at Dentsu Q-Pro
    		•  ‘Kahani Ghar Ghar Ki’ on Radio One
    		•  Makani Creatives grabs The Loot
    		•  Publicis' Ajay Ahluwalia moves to Guardian Pharmacy as marketing head
    Source: Agency Faqs
      
    		• "Regulate hoardings industry"
    		•  Jesudas is brand ambassador for SRK group
    Source: Hindu
     
    International News
    		• Australia's Job Advertisements Rose a Record 12.1%
    Source: Bloomberg
       
    		• Wal-Mart Will Defend Reputation in Ads
    Source: CBS News
       
    		• Ford Rises to a Challenge
    		• IPG Cuts Consumer Unit
    		• Wrigley's Altoids to Riney
    		• CBS: Web Users Bond With Shows
    Source: AD Week
     
    		• Geico's Gecko Takes the Bridge
    		• Ford Rises to a (Driving) Challenge
    		• UPS Ships New Creative Effort
    Source: Brand Week
     
    		• Pope denounces 'false illusions' of advertisers
    Source: telegraph.co.uk
     
    		• Search Engine Marketing a hit among advertisers
    Source: Business Times
     
    		• Pay Per Click Advertising Service Site, Finditt.com, Offers Unlimited Press Release Package
    Source: TransWorldNews
    		• French Retailers Rush to Advertise on TV as Ban is Lifted
    		• The Internet is shaking up the ad industry even as it keeps it afloat
    Source: IHT
     
    		• Advertisers learn to exploit secret codes in video games
    Source: USA Today
     
    		• iVillage Bows New Health Portal
    		• NBC's Triple Play: 'Donnellys' To Netflix, Then Online And Finally, TV
    		• Media Critic's Blog Shuttered After Disney Complains
    Source: Media Post
       
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Ford Test Drive Results in New Ad Campaign
    Source: Media Buyer Planner
       
    		• EBay ad leads police to stolen snowboard
    Source: www.cbc.ca
     
    		• UPS introduces $35M advertising campaign
    Source: Salt Lake Tribune
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