Television

Star Gold’s Sabse Favourite Kaun garners good viewership

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MUMBAI: Hindi movie channel Star Gold has received a good response for the telecast of Savlon Sabsey Favourite Kaun International 2006.



India’s first international Bollywood opinion poll was aired on December 30, 2006 on Star Gold at 8 p.m. During the 3-hour telecast of star performances and presentation of awards, the channel garnered a 38 per cent share of eyeballs, taking a leadership position in the Saturday prime time viewing slot the channel has asserted, quoting TAM data. The show, now in its fourth round, claims to have reached out to over 7 Million viewers across Hindi speaking markets.



Speaking on the response to the show, Star Entertainment India CEO Sameer Nair said, "This is an overwhelming response to the Savlon Sabsey Favourite Kaun International. The impact of this event has grown over the years, which is evident by the response that we have received. It is also a proof of the fact that our audiences are responding to the only award show that is based on their votes and the popularity of their Sabsey Favourite Bollywood stars."



The show was hosted by actress Ayesha Takia along with the comic trio of Ranvir Shorey, Vinay Pathak and Suresh Menon. The show also saw performances by actors like Shreyas Talpade, Koena Mitra, Bipasha Basu , Shiney Ahuja and Akshay Kumar.

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