17 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 25
Adex Analysis





 


Consumer Durables advertising on TV in the year 2006
28 per cent rise in ad volumes of Consumer Durables on TV in 2006 over the previous year-AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Star plans radio re-entry, to pick up 20 per cent in Radio City
Star Group set to pick up 20 per cent in Music Broadcast Pvt. Ltd; had exited the FM radio business in early 2005.

Neo Sports challenges Trai decision on price cut for its sports channels
Tdsat has asked Trai to explain by 7 Feb the basis of its decision to slash Neo Sports' bouquet price by Rs 21.25 to Rs 37.25.

Cannes Lions 2007 to have content showcase area

Mukta Arts sells music rights to T Series for Rs 60 mn

Taffy Ent. unveils multi-platform kids' service 'Kabillion' in US

IAMAI to kick off India Digital Summit on 18 Jan

TV Ratings
Top 10 Programmes (31/12/2006 to 06/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (31/12/2006 to 06/01/2007)
Star Plus
Zee TV
Sun TV
Star Sports
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Broadcasters want to stop 15% ad commission
    		• Finally, a sponsor for Karan Rastogi
    Source: DNA
       
    		• Think local, act global
    		• Beam Global launches DYC whisky in India
    		• Creative thinks local, lines up menswear
    Source: Business Standard
      
    		•  Chandigarh: Ad guru’s new campaign
    Source: Indian Express
       
    		• HT Media ad revenues up 10%
    Source: Moneycontrol
       
    		• User-generated Web sites in clicks-to-cash dilemma
    Source: ZDNetIndia
       
    		• JETIX LIVE at Inorbit mall
    Source: India Infoline
       
    		• Remaking Advertisements - Reviving Familiar Elements In Communication
    Source: Desicritics
       
    		• Airline major, Indian, ropes in four agencies
    Source: Agency Faqs
       
    		• AB's not Big B in south
    		• The new antidote
    		• (RED) storm rising
    		• The right fit
    		• Brand launches
    		• The meta-bore-phosis
    		• Searching for answers
    		• Points of difference
    Source: Economic Times
      
    		•  Brand Bachchan combo: Rs 700 cr
    		• Relative value for ads
    		• Time for ads to bring the spirit of a car to life
    Source: Times Of India
       
    		• Reliance Retail in deadlock with durables firms over margins
    		• ‘I have to stop the slide in market share’
    Source: Financial Express
       
    		• Amul to launch pro-biotic ice cream ranges
    		• Tata launches Indigo XL at Rs 6.7 lakh
    Source: Hindu Business Line
     
    International News
    		• Nielsen to offer TV playback, ad ratings in May
    		• Daughter wanted ad draws 100-plus candidates
    Source: Reuters
     
    		• Zenith Wins Lion's Share of Fox Media
    		• 'NYT' Image Effort Adds TV, Web Site
    		• LG Taps Y&R for Global Task
    		• 'Agent Shatner' Makes Priceline TV Debut
    Source: AD Week
     
    		• Kid Shows Marketing Stars 'Adult' Themes
    		• Shatner Beams Back in Priceline Ads
    		• Honda To Hold Forth in Super Bowl's Fourth
    Source: Brand Week
     
    		• CBS Rolls Out Merchandising, DVD Units
    Source:TV Week
     
    		• Advertisers consider legal move over ban
    		• ITV pulls out of move for Pearl & Dean
    		• Isobar sets up group-wide board for digital trading
    		• Sponsors extend deals for Five programming
    Source: Media Week (UK)
    		• IAC names new Media & Advertising chief
    Source: Hemscott
       
    		• FSA to simplify financial advertising regulations
    Source: DM Bulletin
     
    		• Digitas Exec: Second Life Needs Nurturing
    Source: Media Post
     
    		• Romania to host International Advertising Association summit
    Source: HotNews.co
     
    		• UK web advertising budgets show "sharpest gain since 2000"
    Source: Spannerworks
     
    		• Cisco Says Retailers Need To Beef Up In-Store Video Advertising
    Source: InformationWeek
     
    		• Real Estate TV first to be sponsored
    Source: Digital Spy (UK)
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