Television

Taffy Ent. unveils multi-platform kids' service 'Kabillion' in US

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 MUMBAI: Taffy Entertainment has announced the launch of Kabillion, a multi-platform, kids' program service, available both as a free online broadband site (www.Kabillion.com) and a free video on-demand (VOD) channel.

According to an official release issued by the company, the new service, developed in conjunction with Remix Entertainment Ventures, offers high-quality animated and live-action kids' series entertainment on both the online and VOD platforms. The VOD platform is now available to digital cable subscribers in the US on Comcast Cable systems, with additional systems to be added in the near future. Future plans also call for offering mobile, gaming and wireless platforms.

Kabillion's initial programming lineup includes a variety of options, in keeping with the channel's "On Demand/Viewer's Choice" philosophy. From the CGI comedy show Pet Alien, to anime trading card-themed Mix Master: King of Cards original series.

The On-Demand channel will allow viewers to choose the episodes they want, when they want it and in some cases, the language they want, as Kabillion will offer multi-lingual versions of many titles.

Instead of being designed from a traditional linear programming service perspective, Kabillion has been conceived and developed around the role that emerging digital media is playing in the lives of kids. To help guide viewers through the new service, Kabillion will also offer "Kablab," a comedic, live-action Preview show, intended to not only entertain, but to inform kids about some of the other available programming and content choices, adds the release.

"Kabillion will transform how kids experience media, allowing them to engage in a more interactive and dynamic way, across a range of platforms. Taffy Entertainment will supply first class, award-winning programming through its global production pipelines at both Moonscoop and Mike Young Productions," explains Taffy Entertainment co-CEO Bill Schultz. "Key acquisitions will also play an important role and we anticipate some important announcements to that effect very soon."

The network is advertiser-supported and already has signed key sponsors. Kabillion's infra-structure will transform traditional approaches to advertising with the innovation that is currently sweeping the older demographic's advertising models.

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