Indiantelevision.com's The Ad Linx Reporter dated 16 January 2007 - Global and Indian advertising news, information and data at yourh fingertips

16 January 2007

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Volume 17 - Issue No: 24

Executive Dossier

'User generated content is popular in news, music and sports genres'
Interview with Pankaj Thakar Cellcast Interactive India CEO

Media, Advertising & Marketing Watch
BBC World launches India specific advertising campaign
'Focus India' as BBC World launches first ever local advertising campaign across the country.

India Bulls promoter Sameer Gehlaut to buy 25 per cent in B.A.G Films
India Bulls promoter Sameer Gehlaut to buy 25% stake in TV content firm B.A.G Films for Rs 262 mn; will make 20% open offer.

Zee demerger scheme for Dish TV gets nod
Subhash Chandra set to list Zee Group's DTH biz after getting demerger scheme approval from court; record date in late Feb.

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Today's Newsbreakers.......India

	Indiagames inks alliance with BSNL
	Seducing the customer
	Screen presence
	Source: Business Standard

	J Hampstead a/c is up for review
	The Beeb warms up to Indian viewers
	Source: DNA

	Maxima Watches moves from Everest to Mudra
	Guest Article: Ajay Sood: APAC Regional Offices or APAC Marginal Offices?
	Source: Agency Faqs


	SABMiller brings O&M back for Foster's brand
	Ferrari unveils F-2007 car
	Time for ads to bring the spirit of a car to life
	Radico, Vangal eye Amruth IMFL brands
	Source: Economic Times

	Branding the Guru
	Source: IndiaFM

	Sourav versus SRK
	Source: Calcutta Telegraph

International News

	Apple's iPhone May Drive Mobile Video, Ads Adoption
	Source: Media Week (US)

	Wal-Mart Concludes Torturous Search
	Agencies Scramble as Martin Exits VW
	CBS' Super Bowl at Fourth and Goal
	Pinnacle Foods Shuffles Roster
	Source: AD Week

	Advertising: Punk Songs? The Internet? It's Not Your Father's AARP
	Redenbacher Returns InFresh Popcorn Campaign
	CBS Still Looking To SellSuper Bowl Ad Inventory
	Source: Brand Week

	Endemol Says Mobile Video Thrives With Ad Support
	Source:TV Week

	Sky to promote triple-play package
	Boomerang promotes 24 in health clubs
	Source: Media Week (UK)

	AOL buys Swedish Internet advertising facilitator
	Source: IHT

	AT&T to phase out Cingular brand
	Source: ZDNetIndia

	AKQA Lures Symonds From Agency.com
	Source: Media Post

	UK ad market tipped to grow to £22bn by 2018
	Source: Guardian

	What advertisers don't know, and their agencies don't tell
	Source: Ha'aretz, Israel

	Interactive Billboards Show Personal Ads to Mini Drivers
	Source: Marketing Vox News

	Publicis taken off CreditWatch negative, ratings affirmed - S&P
	Source: ABC Money

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