Digital rights management market to cross billion dollar mark by 2011: Study


 MUMBAI: As organizations continue to digitize content in the current business environment, there is substantial need to emphasize the rights on its usage and establish control to avoid any loss of data. This need is expected to have a huge bearing on the enterprise digital rights management (DRM) systems market.

Frost & Sullivan (www.ITservices.frost.com) and World Digital Rights Management Market, reveal that the market was worth $369.5 million in 2005 and is likely to cross the billion-dollar mark in 2011.

As companies continue to lose sensitive data such as financial information, customer profiles and marketing collateral through e-mail or other forms of data transfer, there is a rising need to deploy systems that not only track but also control the use of information. Theft of sensitive data can not only cause a company financial loss, but can also result in brand erosion and eventually, reduce its revenue generation capacity.

"The need to minimize liability by ensuring that only authorized users have access to appropriate documents will have a positive impact on the demand for DRM solutions," says Frost & Sullivan research analyst Zippy Aima. "DRM solutions enable content owners to assign specific rights such as view, copy, edit and print to files that need to be protected and these rights remain active and travel with the protected file unless changed by the content owner."

An official statement issued states that despite these obvious advantages, DRM vendors will find it challenging to convince companies that DRM will not severely curtail access and that organizations can meet their revenue generation goals using this technology.

DRM systems have garnered greater attention in the media industry than in the enterprise sector. Some end users consider DRM to be a hindrance to the entertainment sector, but the success of the iPod and iTunes is an indicator of the change in consumer buying behaviour. Users are gradually regarding DRM more as 'enabler' than a 'disabler' for accessing digital content.

"Apart from the shift in perception, the need to comply with regulations such the Health Insurance Portability and Accountability Act (HIPAA), Gramm Leach Bliley, and Sarbanes Oxley is also driving the market ahead," notes Aima. "Vertical markets such as financial services, manufacturing, healthcare, and energy are focusing on regulatory compliance, thus ensuring the steady uptake of DRM solutions."

World Digital Rights Management Market is part of the Digital Media subscription. The study provides an overview of the enterprise and entertainment DRM segments and the factors that will affect its growth in future. The study's evaluation of the market includes revenue and demand forecasts for DRM solutions in the coming years. Also, the study identifies factors driving and restraining the growth of the market along with key challenges faced by the industry.

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