27 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 53
Media, Advertising & Marketing Watch








 


Maruti in $1 million sponsorship deal for cricket World Cup website
World Cup website launches; in landmark deal, Maruti reportedly commits $ 1 million to be presenting sponsor.

 
 

Impasse over Tamil Channels continues in Bangalore
Kannada organizations remain strongly against broadcast of of Tamil channels in Bangalore.

Rationalise excise duty, Vat on TV, STBs: Planning Commission
Planning Commission sub-group recommends rationalization of total taxation level to 12%.

Digitalization of films can help end piracy, save foreign exchange

Executive Dossier
'Higher price cap than Rs 5 would have allowed us to play within that float'
Interview with SET Discovery president Anuj Gandhi

India ahead in ACNielsen's Consumer Confidence Index

Coffee Cafes to see huge growth in India

MAA Worldwide hosts 1st Global Tertiary Mktg Challenge

Eros Intnl acquires global distn rights for 'Nishabd'

Cyber Game winners Indiagames brand ambassadors

Nicktoons Unite! added to Sony Computer's 'Greatest Hits' collection in US
‘Ghatothkach’ is the next character in animation

TV Ratings
Top 10 Programmes (11/02/2007 to 17/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/02/2007 to 17/02/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sahara One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Abby sets date for March 3 evening
    		•  Salsa & facial to end discount era as promotions get facelift
    		•  Sony’s Singapore office buys World Cup cover from London
    		•  PR, HR, CSR come together for corporate branding
    Source: Economic Times
     
    		• Citibank a/c moves to Ambience
    Source: DNA
      
    		• LU ‘Glitterati’ to showcase advertising skills
    		• Dividers: Ads there, maintenance missing
    Source: Indian Express
      
    		• Hovr Ad-Funded Mobile Games Service Goes Live
    Source: MocoNews
      
    		• Reliance Retail in talks with Electrolux for durables
    		• Sourav to become Chirag brand ambassador
    		• Nissan, M&M, Renault in India car venture
    Source: Financial Express
      
    		•  Star TV's soap icons, a recipe for merchandise rollout
    		• 46 tea brands fetch more than auction average
    		• HLL hopes to grow its deo portfolio at 30%
    Source: Hindu Business Line
      
    		•  Bajaj Auto plans 55 Probiking outlets
    		•  No headway in Tiger brand issue
    Source: Business Standard
      
    		•  Abby’s gets a cold shoulder again; this time from 10 agencies
    		•  McCann, Chennai names Sunil Thoppil as branch head
    		•  India high on confidence: Survey
    		•  Guest article: Sunil Shibad: Why scam ads exist?
    		•  NTPC wins DAC quiz second time in a row
    Source: Agency Faqs
     
    International News
    		• U.S. Media AOY: WPP's MindShare
    		• Goodby Exits Volvo Pitch
    		• Q&A: Y&R Brands' CEO Stringham
    Source: AD Week
     
    		• Sky uses 'The Simpsons' in latest warning ads
    Source: Digital Spy
     
    		• Russia: virtual advertising beyond the law?
    Source:CNews, Russia
     
    		• Hallmark Channel to Rebrand, Add New Tagline
    		• Promax/BDA Teams With CW, BLINK for 'Supernatural' Promo
    		• TNS Acquires Blog, Social Net-Tracker Cymfony
    Source: Media Week (US)
     
    		• Korea's FTC Orders Google to Revise Ad Contracts
    Source: english.chosun.com
     
    		• Focus Media Net Triples as Clients Raise Ad Spending
    Source: Bloomberg
    		• Honda F1 team replaces branding with eco-awareness
    		• Yahoo sees gain from new ad system - comScore
    Source: Reuters
     
    		• Online Advertising Market in Australia Grew 62 per cent in the Last Year
    Source: www.sda-india.com
     
    		• Gilmore calls for alcohol advertising ban
    Source:The Publican
     
    		• Media Branding Issue Orbits Around Satellite Radio Deal
    		• Piper Jaffray Dubs Emerging Media Trend 'Communitainment'
    		• Podvertising To Grow Fivefold, But Remain Niche
    		• Hola! Kagan Predicts $5.5 Billion Hispanic Ad Market
    		• MediaPost Realigns Online, Marketing And Magazine Teams
    Source: Media Post
     
    		• The quest for the perfect online ad
    Source: CNN/Money
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