Marketing Agencies Association Worldwide hosts 1st Global Tertiary Marketing Challenge

MUMBAI: The Marketing Agencies Association Worldwide (MAA), an organization dedicated to CEOs, presidents, managing directors and principals of top marketing services agencies has decided to extend recognition to marketing students in universities and business schools around the world by inviting them to participate in the first annual MAA Global Tertiary Marketing Challenge.

With FMS and Mica on board to participate, the marketing challenge started on 1 February and will end on 31 July. Other confirmed entrants include Wharton School of Business, University of South Wales, Sydney Institute of technology and Schulich School of Business Toronto.

According to the stipulated rules, two briefs have been developed, each for fictitious clients, and in a similar format that they would be shared by these clients with their marketing agencies, in an agency briefing. The challenge is to demonstrate the ability to answer either one of the briefs as though one were the agency being briefed with recommendations for three sections: strategy, the creative idea and the execution.

The winning entry will be announced at the annual MAA Worldwide Globes Gala Awards Banquet to be staged in Las Vegas in October 2007 and will be featured on the MAA web page at, informs an official release.

The winning class or team will receive a MAA Globe trophy and all members of the team will also be awarded a MAA Worldwide Globe Certificate.

Zonal director, India Pankaj Wadhwa said, "This is a great way to bridge the increasing gap between the academic and business worlds and we wish both Mica and FMS all the best."

Mudra Marketing Services CEO R Lakshminarayanan adds, "We believe worldwide promotions are getting increasingly brand aligned and clients are demanding fresh and innovative promo ideas. In this regard, as the practice leader, we look at this latest initiative as a strong platform to inculcate strategic thinking into promos and initiate the learning process at the post graduate level itself--this will help the students to be market-ready when they become practising managers soon."

Each year, MAA recognizes the best work in promotion marketing from Asia, Australia, Canada, Europe, the Middle East, the United Kingdom, USA and South America, in the MAA Globes Recognition Program.

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