MAM

India sprints ahead in ACNielsen's Consumer Confidence Index

MUMBAI: India continues to ride high on a wave of strong consumer confidence, with the country leading ACNielsen's 46-country Consumer Confidence Index for the fourth half in a row, scoring an all-time-high Index of 137, according to ACNielsen.

"There is no doubt that India is riding the crest of an economic boom - recording the highest Confidence Index once again reaffirms the solid performance of the market in terms of economic growth, job prospects and the booming young adult population, who will soon become the major driving force in the global economy," said ACNielsen South Asia executive director Sarang Panchal.



According to the survey, in the second and third place in the 46 country Confidence Index are the Norwegians (134) and Danes (129), respectively. Other markets worth watching are Vietnam, which recorded a double-digit increase in its Index from 106 in June 2006 to 116 this time round; and Thailand, achieving an Index of 107, representing the greatest increase of 12 points from the last Index.

"Vietnam is another market to watch, as the country's entry into the WTO starts to impact, along with a rapidly growing workforce and income levels. There is simply huge potential to be found in Vietnam, a country with the world's 13th largest population, and more than 50 per cent of them under the age of 30."



Indians are exceedingly feeling bullish about the job market (95 per cent rating it excellent or good) as well as the state of their personal finances in the next year (87 per cent). On the other hand the world's least optimistic markets hail mostly from Europe, although South Koreans (56) remain at the bottom of the list. Across Asia Pacific, Japan and Taiwan are among the least optimistic, recording an index of 71 and 80 respectively.



Major concerns

While confidence has sustained globally, consumers across the globe continue to cite the economy (39 per cent), health (34 per cent) and job security (32 per cent) as their major concerns over the coming six months, although the level of concern for the economy and health has declined moderately since the first half of 2006.

But for Indians it is the increasing terrorist attack that has made terrorism (30per cent) as the one of the largest concern areas, though globally, only 15 per cent of consumers considered terrorism a major concern, led by India (31 per cent), the UK (26 per cent), and Denmark (25 per cent).

"Looking at the way terrorism is hitting the across the country be in Mumbai or up north east in Guhwahati or for that matter Kashmir Valley, terrorism is surely a big concern that the country is facing. Time has arrived when individual shop owners, service providers should take it on themselves to make their establishment full proof with proper security systems in place so that to give shoppers and consumers a secure environment" added Panchal.

The survey also points out that for Indians it is investment in shares and mutual funds, the best tool to utilize the spare cash. From 40 per cent in the last cycle it is now 49 per cent of Indian consumers who are willing to invest in shares and mutual funds. Infact India is the nation where most number of consumers is willing to take the share market route. Next in the list is the urge to indulge in home improvement and decoration (39 per cent) and to buy new clothes (33 per cent).

"For the last few years booming economy has made spare cash available in the hand of Indian consumers and unlike old days today's consumer wants to live life to its fullest and what best way to improve the standard of living other than improving home and indulge in new clothes. Home and clothes are extension of ones personality and Indians now are not ready to compromise but game to exhibit to the world, a flamboyant , high quality living that now they can afford," said Panchal.

The 46 markets covered by the survey are listed below:

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czechs, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Thailand, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, UAE, United Kingdom, US, Vietnam.

The ACNielsen Online Consumer Confidence and Opinion Survey is a half-yearly survey aimed at gauging current confidence levels, spending habits/intentions and current major concerns of consumers across the globe. The ACNielsen Consumer Confidence Index is developed based on consumer's confidence in the job market, status of their personal finance and their readiness to spend. The latest survey, conducted in late October/early November, polled about 25,408 internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and the Middle East.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories