5 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 61








Adex Analysis

Snapshot of mobile phones ad on TV Jan-Oct 2007
Mobile phones advertising on TV see a growth of 10 per cent during Jan-Oct 2007 over Jan-Oct 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Filmy elevates Nilesh Bhanushali to ad sales head
Filmy, the Hindi movie channel from the Sahara stable, has elevated Nilesh Bhanushali to national ad sales head.

MSOs expect carriage income to double by FY'09
 MSOs expect carriage revenues to more than double by FY'09 as broadcasters jostle for space on choked cable networks.

Dish TV climbs 6% on preferential allotment buzz
Shares of Dish TV jump 5.5% to close at Rs 97.20; board to meet on 5 December to consider proposal for new equity capital infusion.

And after the giants, the ants come marching in
All attention is now focused on two 'small' but promising films; Khoya Khoya Chand & Dus Kahaaniyan hit screens on 7 December.

Radio Mirchi launches Doon kya ek lakh contest

Reebok launches Goal collection

"Tata Sky Another Ferrari Summer" contest has winners

Sony to kick off 'Salaam Zindgi' at 8.30 pm on 10 December

Creative Eye to run 'Om Namah Shivay' on Maa TV

Nick to premiere 'Matilda' on 9 December

Essel's shortlist for 'Karnataka's Best Television Award'

Radio One's Athreya moves to Turner Ent. Networks Asia

MySpace adds new music programme

TV Ratings
Top 10 Programmes (18/11/2007 to 24/11/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/11/2007 to 24/11/2007)
DD1
Star Plus
Zee TV
Neo Sports
Sun TV
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• W+K is here to take on WPP, Publicis
    		• Madhukar Sabnavis: Hasya ras in advertising
    		• Dabur aims Rs 1,000 cr from lifestyle retail business
    		• Mahindra launches Scorpio variant
    Source: Business-Standard
      
    		• Brands: For one & for all
    		• For adults only
    		• Pegged to the point
    		• Up for a drink
    		• Doctors:'Top-of-the-pops'
    		• Now, tattoos work well with advertisers too
    		• Two's company
    		• Sabse bada rupaiya
    		• Reliance Entertainment in 50:50 JV with GWC
    Source: Economic Times
      
    		• Centre may allow FDI in multi-brand retail
    Source: India Express
      
    		• Government denies surrogate ads for liquor
    Source: ZEE News
     
    		• Dabur to launch ‘new-u’ stores
    		• Organic food still out of reach for consumers: Nielsen study
    		• Yamaha launches 2 high-end models
     Source: Hindu Business Line
      
    		• Multi-brand retail may see FDI soon
    		• Online shopping mall model yet to catch up in India
    Source: Finanical Express
      
    		• Online adspace hots up; YBrant places 16% stake
    Source: DNA
     
    International News
    		• Guild Plan Ties Pay to Viewership
    		• Coke Won't Snub Facebook
    		• States Sue R.J. Reynolds
    		• Google: Offline Media a 'Real Test'
    		• Dingell Investigates FCC's Chairman
    Source: Ad Week
     
    		• RDA to Sell Ads in Taste of Home, Redesign Title
    		• Olympics, Election to Boost Media '08 Ad Spend
    		• Nielsen: Young Viewers More Likely to Watch Shows Using Non-traditional Media
    Source: Media Week
     
    		• Clear Channel Outdoor gets prime ad space in London
    Source: Bizjournals.com
     
    		• Nissan's Jan Thompson Joins Omnicom
    		• USO Launching Campaign To Remember GIs After the Holidays
    Source: Brand Week
    		• JWT Produces Scorsese-Directed Short for Freixenet
    Source: CNNMoney.com
     
    		• Global advertising set to rise in 2008
    Source: CCNA, Canada
     
    		• Italy 2008 advertising spending seen up 2.9 pct vs 2.8 pct in 2007
    Source: www.thomsonfxhub.com
     
    		• RH Donnelley sees higher '08 advertising revenue
    		• US states sue Reynolds over magazine cigarette ad
    Source: Reuters
     
    		• Tattoos stamp their mark on the advertising industry
    Source: New Zealand Herald
     
    		• TurnItUp Media to Launch New Video Advertising Model
    Source: Yahoo
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