27 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 76








Adex Analysis

Facts and figures of TV advertising in Jan-Nov 2007
 Number of advertisers on TV grow by 29% in 5 years; no. of brands advertised grow by 23% during Jan-Nov '07 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
HSBC ups stake in Indian Film Company to 9%
 HSBC Investments ups stake to 9.10% in The Indian Film Company, a film investment firm where TV18 Group has interest.

VSNL sells 10 per cent stake in Sri Lankan arm
Videsh Sanchar Nigam Ltd sells 10 per cent of its wholly-owned subsidiary VSNL Lanka Ltd to Sunshine Holdings Plc.

Shree Ashtavinayak raises $33 million via FCCBs
 Shree Ashtavinayak raises $33 mn via FCCBs with option for $5 mn more; to ramp up film production & purchase IPRs outside India.

Bindass joins IIT Mumbai for Mood I

Radio City Hyderabad to air live from a mall

TNS wins BARB contract to measure TV audiences in UK

Rosie is TNS global head of brand and communications

BabyTV ties up with YoYo TV

DD to offer special fares on New Year eve

Sun TV's SFM launches in Vijayawada

CNBC TV18 to review biggest happenings of the year

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• AAAI, Ad Club Mumbai join hands to host Goafest ’08
    		• The Abby from AAAI
    		• Rewind. Reflect. Rejuvenate.
    		• ‘India has the potential to redefine advertising’
    		• Expanding target segment the advertising way
    		• The gut and gore of 2007
    Source: Hindu Business line
     
    		• Retro, a commercial hit
    		• Explain criteria to telecast Test matches on DD: HC
    Source: Times of India
     
    		• 'Ad'-on filmmakers, B'wood's latest talent pool
    Source: CNN-IBN
     
    		• BCCI to announce winner for broadcast On Jan 8
    		• 7 broadcasters in race for IPL rights
    		• Broadcasters, MSOs on collision course
    		• Media looks beyond content code, ad rates & sting ops
    Source: Economic Times
    		• ASCI seeks to benefit from global self-regulation practices
    Source: Hindu
     
    		• Subex launches integrated brand advertising campaign
    Source: NetIndia123.com
     
    		• MCD takes to ‘responsible’ advertising
    Source: Indian Express
     
    		• Percept in $1 bn live action plan
    Source: DNA
     
    		• Rural market for FMCG on upswing
    		• UB to replicate beer strategy for wines
    Source: Business-Standard
     
    		• Santa is packing more sofas and less jewellery
    Source: Finanical Express
     
    International News
    		• Comcast's Struggle Underscores Cable Sector's Woes
    		• IAG Ranks Top Integrations
    		• DVRs Have Small Impact on Ads, Study Says
    Source: Ad Week
     
    		• Fox Sports Sells Out Ads on College Bowl Games
    Source: TV Week
     
    		• Kraft Puttin' On The Ritz For New Year
    Source: Brand Week
     
    		• Ad panels light up train ride in novel way to attract commuters
    Source: TODAYonline
     
    		• Ron Paul Unveils New TV Ad: 'Defender of Freedom'
    Source: Yahoo
    		• Clinton Ad Serves As Campaign Closer
    Source: Guardian
     
    		• Outdoor ad prices to rise by 20%
    Source: Emirates Business 24/7
     
    		• British Airways ads recommend Israel visit
    Source: Globes
     
    		• Timberlake turns stuntman for ad
    Source: Malaysia Star
     
    		• Pizza Hut wants Paris Hilton & Alex Vaggo for slutty ad
    Source: Bosh
     
    		• OAMS Provides Targeted Advertising
    Source: Tyler Morning Telegraph
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