Count of Advertisers and Brands.

• The number of advertisers on TV has grown by 29 per cent in a span of five years.
• The number of brands advertised by these advertisers has grown by 23 per cent during January - November 2007 compared to the year 2003.

• The average number of advertisements per day on a channel during January-November 2007 have increased by 50 per cent compared to 2003.
  

• 'Sports' genre garnered maximum share of promo advertising.
• Music channels grabbed the highest share of commercial advertising during January-November 2007.

Count of new programmes on different channel genres General entertainment channels recorded the maximum launch of new programmes to hold on its viewers, followed by news channels. Categories with maximum new launches.

Interestingly, the evergreen sectors 'educational institutions' and 'real estates' registered the highest number of brand new launches on TV, to increase their visibility during January-November 2007. Exclusive advertisers on TV.

Exclusive advertisers on TV accounts for nearly 40 per cent of total advertisers' pie. Consumer is the king.

New launches on TV Among all brands advertised on TV half of them were new brands. Home Shop 18 took the top most slot of new brands advertised. Five of the brands under 'Personal Care' made it to the top ten slots. The Biggies sponsor programmes.

Top programme sponsors Programme on telly do hold on the viewers and the big daddy seems to cash in on this. HUL, Coca Cola and L'Oreal India were the top three advertisers with maximum share of Promo Tag. We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)