24 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 74








Media, Advertising & Marketing Watch

NDTV Imagine sets 21 January launch date
NDTV Imagine will launch 21 January with 10 shows, to open with an average of four hours of fresh prime time programming daily.

 

Shemaroo inks 10-movie satellite rights deal with Zee
 Shemaroo Entertainment inks Rs 260 million satellite broadcast rights deal with Zee for 10 Hindi films.

MSOs favour consensual bouquet pricing
 'A la carte order': MSOs initiate dialogue with broadcasters; in favour of implementing rates through mutual discussions.

'Welcome' opens big at BO, 'TZP' picking up
 Opening day collections for 'Welcome' a solid 90 per cent, way ahead of TZP's 50 per cent box office take.

Milkha is Johnnie Walker '08 responsible drink'g ambassador

Gillette to launch Champions marketing campaign

Indiaplaza.in to hold online Boxing Day sales in India

d'Ori Winery launches wine range in India

Clothes, sweets the most popular Indian gift items: Nielsen

Lilliput celebrates the festive season

Walt Disney Internet Group appoints A D Bud Albers as new CTO

Ignou to launch two new Gyan Darshan channels

Newspaper world looks to India, China for growth

M-1 Global appoints Total Sports Asia as licensing agent

IOC awards net, mobile rights for Beijing '08 to CCTV

Bose unveils festive offers for Indian consumers

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Celebrity endorsements may not increase sales: SRK
    		• Optimystix scouting for investor
    		• PE firms line up to buy teams in Indian Premier League
    		• HC bars operators from airing unauthorised cricket broadcast
    		• Radio ad makers tune into golden days for connect
    		• Realty advertisers plug into emotional chord
    Source: Economic Times
     
    		• Consumer durables sector poised for quantum leap: Study
    		• Bare Body Essentials launches Italian brand
    		• TVS launches branded products
    		• 9X, Bindass trump popular TV channels
    Source: Business-Standard
     
    		• Shah Rukh Khan to feature in Nokia advertising
    Source: TechWhack
     
    		• Brand India: Who makes it?
    Source: Hindu Business line
    		• Making a clean sweep
    Source: Livemint
     
    		• Re-branding khadi for high-end consumers
    		• Jia Zhangke to shoot skin-care ads featuring Maggie Cheung
    Source: The Hindu
     
    		• ADAG to sell 5% stake in entertainment arm
    Source: Times of India
     
    		• Click and portal in sync with brick and mortar
    Source: Finanical Express
     
    		• Marvel links up with Kids Media for larger India play
    		• Lohan to advertise nicotine substitute
    Source: DNA
     
    International News
    		• WPP scoops Agency of the Year
    Source: Marketing-interactive.com
     
    		• SIA to advertise full price of tickets from Jan 1
    Source: Yahoo
     
    		• Nielsen: Dems Are Winning Money Race
    		• $50 Mil.+ Microsoft Pitch: 2 Remain
    		• McD's Tempts Latinos With 'Flying Fry'
    		• Match.com 'Rewinds'
    Source: Ad Week
     
    		• Mini's Clubman Model Begins Pre-Promotions
    		• McDonald's Tempts Latinos With 'Flying Fry'
    		• Survey: Financial Contributions Skewing Democratic
    Source: Brand Week
     
    		• German Online Advertising Gets Rolling
    Source: eMarketer
     
    		• Xiu Xiu sues RJ Reynolds, Rolling Stone over cigarette ad
    Source: Examiner.com
    		• Beyonce strips to a pair of tight jeans for new ad
    Source: Hollywood News
     
    		• Celebrity endorsements pay off as supermarkets lift ad spending
    Source: Times Online
     
    		• Marriott launches integrated advertising
    Source: 4Hoteliers
     
    		• Clinton & Romney ads latest to be questioned by FactCheck
    Source: USA Today
     
    		• Monsanto busted for contempt of Advertising Authority in South Africa
    Source: Mathaba.Net
     
    		• Canada Post issues warning over ad scam
    Source: Canada.com
     
    		• Huckabee Stands by Christmas Campaign Ad
    Source: Newsday
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