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MUMBAI:
This time next month, the Hindi general entertainment space
will have another contender bidding to make its presence felt.
NDTV Imagine has fixed 21 January 2008 as its launch date.
NDTV
Imagine is launching with 10 shows that will make for an average
of four hours of fresh prime time programming daily. This
will go up to 12 by 1 April 2008, reveals NDTV Imagine CEO
Sameer Nair.
 Clearly,
the channel's big ticket stunt proposition will be built around
music talent reality show Shaava Shaava. A unique characteristic
of the show is of course the fact that it will be telecast
over 11 consecutive days in a start-to-finish run.
Shaava
Shaava has celebrity judges Karan Johar and Simi Garewal
as star attractions and will be hosted by television actor
Ali Asgar. The contestants include TV stars Aman Verma, Apurva
Agnihotri, Divyanka Tripathi, Juhi Parmar, Mouni Roy, Narayani
Shastri, Pulkit Samrat and Sumeet Raghvan.
Nair
asserts that both in terms of the kind of programming the
channel is putting out and in how its shows are presented,
there will be clear differentiation over the fare that is
currently on air.
NDTV
Imagine started its promotions in the first week of December
with radio and TV channels, and the Internet with consumer
portals such as Yahoo!, Yahoo! Messenger, Rediff, MSN Messenger,
Hotmail, Sify, Zapak as well as some trade sites.
"We
are planning to spend on on-ground promotions with consumer
interaction to promote our channel. We will zero in on 50+
cities in the Hindi speaking zone to attract consumers at
multiplexes, schools, shopping malls, etc," NDTV Imagine
EVP marketing, research and communication, Manoj Vidwans earlier
told indiantelevision.com.
Also
Read:
NDTV
Imagine kicks off marketing campaign, to focus on on-ground
promotions
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