21 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 73








Media, Advertising & Marketing Watch

Percept`s Allied Media forms alliance with Mercantile Advertising
 Percept's Allied Media in strategic alliance with Mercantile Advertising to handle all their media planning and buying.

 

Set India renamed as Multi Screen Media
Set India renamed Multi Screen Media Private Limited. New title reflective of Set's evolution to multimedia broadcaster: Dasgupta.

Fox News forays into India via mobile; next up on DTH
 Fox News' entry into Indian market through Star India's mobile application Plus; awaits clearance for tie-up with Tata Sky.

'Welcome' breaks records in the UAE
 Welcome steals march over competition, taking rocket opening in the UAE of AED 450,000 on first day of release.

Delhi Half Marathon raises Rs 14.6 million for charity

Big FM Kolkata to celebrate winter with Komlalebu Week

Ficci renews plea for news and current affairs on FM radio

Ficci radio panel seeks MIB help vis-à-vis music industry

Disney, Russia's Channel One in licensing deal
Cartoon Network and Pogo to celebrate X-mas with Shrek and Jerry
BabyFirstTV launches on Charter in the US

Channel [V] begins hunt for the Campus Star

Bhaskar Group's My FM launches in Jodhpur

Thomson in strategic alliance with DreamWorks Animation for India animation studio

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Dabral to give Bates `India` advantage
    		• SRK adds glamour to Nokia ad campaign
    		• LG plans Rs 1000cr marketing push in 2 years
    		• HC lifts ban on TVS Flame sales
    		• DishTV eyes smaller towns for expansion
    Source: Business-Standard
     
    		• DreamWorks to get toon stuff done from Bangalore
    Source: Economic Times
     
    		• It just doesn’t ad-d up!
    Source: Indiainfo.com
     
    		• Suguna launches new range of branded eggs
    		• Tata Motors to launch slew of vehicles in 2008
    		• Reliance Brands to offer private equity to cos in lifestyle space
    		• Order staying TVS’ Flame sale suspended
    		• Chandamama launching slew of non-print initiatives
    Source: Hindu Business line
    		• Study reveals impact of advertisements on tobacco addicts
    Source: The Hindu
     
    		• Reprieve for Sania in ad shoot case
    Source: Times of India
     
    		• Percept’s Allied Media ties up with Mercantile Advertising
    Source: Livemint
     
    		• Planet M to sell galaxy of electronics goods
    		• TV viewers turn to Web for entertainment
    Source: Finanical Express
     
    		• 'Incredible India' logo inspired me: Karthikeyan
    		• Mudra Lifestyle circling overseas companies
    Source: DNA
     
    International News
    		• Nielsen: '07 Ad Spend Down Slightly Through Sept.
    Source: Media Week
     
    		• Google-DoubleClick Gets FTC OK
    		• Sony's $250 Mil. Asian Media Biz to MEC
    		• Lowe N.Y. Lands Sharp Aquos
    		• Aegis Keeps $200 Mil. Pernod Media
    		• Study: Kids See Fewer Alcohol Ads
    Source: Ad Week
     
    		• China cracks down on illegal ads, pyramid selling
    Source: Xinhua
     
    		• Al Dia Launches New Advertising Campaign and New Slogan
    Source: FOX News
     
    		• Malibu Tells Drinkers To 'Get Your Island On'
    		• Match.com Aims for 'Regular Folks' With New Campaign
    		• Curves' Fitness Campaign Celebrates Women, Not Weight Loss
    Source: Brand Week
    		• China's TV audience surpasses 1.2 billion viewers
    Source: Xinhuanet
     
    		• Media Capital sells outdoor advertising unit
    		• Antivirus firm says detects Google text ad trojan
    		• More TV viewers turn to Web: poll
    Source: Reuters
     
    		• BT to offer free directory enquiries with ads
    Source: Independent
     
    		• Gatorade gives audience an early look at Super Bowl ads
    Source: USA Today
     
    		• McClain Finlon Advertising Adds Suncor Energy (U.S.A.) Inc. to Client Roster
    Source: Earth Times
     
    		• Federal Court finds Telstra's Next G advertising 'deceptive'
    Source: iT News
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