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MUMBAI:
Sony Entertainment Television (Set) India Private Limited
has been renamed Multi Screen Media Private Limited.
Set
India CEO Kunal Dasgupta confirmed the development to indiantelevision.com,
saying the new name was reflective of the company's evolution
from a pure television broadcaster to a multimedia one.
Going
forward, the company is looking to actively invest in mobile,
movies, internet, and out of home screens, Dasgupta stated.
Queried
as to whether the change of name was an indication that parent
Sony Pictures Entertainment was distancing the Sony brand
name from its Indian broadcast entity, Dasgupta asserted this
wasn't the case.
 The
long-serving Set India CEO was at pains to point out that
after the recent unveiling of its new network packaging, flagship
channel SET in fact has Sony even more prominently displayed
as part of the onscreen logo bug than was earlier the case.
The
Sony board cleared the change of name late last month and
it was internally communicated two weeks ago. In the lead-up
to the name change, Sony had also booked the domain name multiscreenmedia.com.
As
per its filing with the Registrar of Companies, Multi Screen
Media has an authorized capital of Rs 100 million and a paid
up capital of Rs 66,779,240.
According
to the information available, the shareholding in SET India
currently is as follows: Sony Pictures Entertainment, USA
holds a 61 per cent equity stake, while 31 per cent is held
by Indian partners and NRIs, and 8 per cent by Capital International,
Japan.
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