19 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 71








Adex Analysis

Overview of chocolate ad on TV in Jan-Nov 2007
 Chocolate advertising goes up by 30% during January-November 2007, compared to January-November 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
BCCI unveils franchisee bidding prospectus for IPL
 BCCI releases prospectus for Indian Premier League's team franchise bidding; also unveils revenue sharing with franchisees.

Network18, Jagran in JV to launch Hindi biz daily
Network18 enters into 50:50 JV with Jagran to launch Hindi business daily in 2008; also to roll out in other Indian languages.

Mallika makes yet another cameo
 Already firmly in the saddle as lead actress, Mallika Sherawat continues to be seen as a one song wonder in films.

Publicitas Digital to promote Metacafe.com in India

IAA to launch Socially Responsible Commn Award

MTV, Central European Media sign licensing agreement

Turner promotes Eslinda to senior VP for Asia Pacific

Cartoon Network updates site

New reality show on Sony not to have viewer votes

ESPN to telecast FIFA World Player 2007 awards live

Amrita TV to celebrate Christmas with special shows

Nielsen to provide ratings for HBO's SVoD services

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sonal dabral to replace Mohammed Khan as bates David Chairman
    		• Cautioning NRI workers and spouses with TV ads
    		• JB Group first Indian co to sponse women tennis tournament
    		• You cannot be an ad agency without account planningt
    		• Online to garner maximum ads in 2008
    		• Festive period key battleground for broadcasters
    		• Brand Launches
    		• Ads that could inspire award juries
    Source: Economic Times
     
    		• Fox News to provide content for Star’s mobile service
    		• INX News ropes in Sourav
    		• Tata Tea, Arsenal tie up
    		• Arrow brand’s new offer
    Source: Hindu Business line
     
    		• Ad spend rise to benefit Web 2.0 firms
    		• Ad film unit hackled at Taj Mahal
    Source: Times of India
    		• Plan panel for new authority to deal with misleading advertisements
    Source: Finanical Express
     
    		• Ad stretches need to heed mother brand’s core values
    		• Tamil Nadu hospitals enjoy biz growth with an ad prescription
    		• Network 18 division branches out, producing third-party ad films
    		• Overlays must engage without being intrusiv
    Source: Livemint
     
    		• Local search to drive Internet advertising
    		• GBN may buy Jagran stake in IBN 7
    		• Tata Tea, Arsenal FC launches soccer camp
    Source: Business-Standard
     
    		• IPL unveils franchise prospectus
    Source: The Hindu
     
    International News
    		• Advertisers Ask FCC to Slow Down
    		• Yolles Joins Universal McCann as EVP Marketing
    Source: Media Week
     
    		• UAW ad push aims to change its image
    Source: DetNews.com
     
    		• Kimberly-Clark Taps Naked
    		• FCC Votes to Ease Ownership Rule
    Source: Ad Week
     
    		• New Condom Campaign Asks Men, 'What's Your LifeStyle?'
    		• Doritos Narrows its Search for its 'Cheesy' Love Song
    		• Survey Finds Men Dawdle When it Comes to Shopping
    Source: Brand Week
     
    		• Gannett Nov sales slide as ads falter
    Source: CNNMoney.com
     
    		• SPECIAL REPORT: Outlook for Campaign Ad Revenue 2008
    Source: Editor & Publisher
    		• McDonald's reviewing UK digital ads
    		• Huckabee Stands by Christmas Ad
    Source: Guardian
     
    		• Philips sues P&G over electric shaver ads
    Source: Reuters
     
    		• New Trojan hijacks Google text ads
    Source: m-net
     
    		• Traditional forms of online advertising are 'less risky'
    Source: ihotdesk
     
    		• Paris city council votes to cut number of advertising billboards
    Source: Hemscott,
     
    		• WPP looks to lawyers over viewer stats switch
    Source: Telegraph
     
    		• NZ passes law capping advertising spending
    Source: Independent Online
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