Volumes growth of chocolate advertising.

• 30 per cent rise in the chocolate advertising during January-November 2007 compared to the same period in January-November 2006.

• 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007.
• High advertising during the second half of the year compared to the first half across both the year 2005 and 2006.
  

• Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007.
• Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels.

Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 2007. Count of new chocolate brands on TV

During January-November 2007 the number of new chocolate brands advertised decreased to seven from 12 during 2006. New chocolate brands launched on TV.

Nestle Munch Pop Chocolate led the chart of new chocolate brands advertised on television during January-November 2007. We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)