8 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 76
Adex Analysis

Snapshot on Social Advertisements on TV in H1 2007
10 per cent rise in ad volumes of Social Advertisements on TV in H1 2007 compared to H1 2006 - AdEx India Analysis.

 

Media,Advertising & Marketing Watch
Anuj Gandhi to head Bahl's cable initiative
TV18's Raghav Bahl set to enter cable TV with Sameer Manchanda as partner; SET Discovery president Anuj Gandhi to join as CEO.

Broadcast bill not listed for introduction in monsoon session
 No mention of Broadcast bill in list of legislations to be introduced in Parliament in the monsoon session.

Bharti Telemedia to launch DTH by Q4 2007-08
Bharti Telemedia, a subsidiary of Bharti Airtel, plans to launch its DTH service by last quarter of the fiscal; obtains LoI from I&B.

Pepsi unveils 'My Can' targetted at the youth

Grey taps Lowe's Priti Nair as national creative director

Percept's Allied Media launches media solutions model

TBWA\ Tequila India wins Subex Azure account

Eros Intl. enters output deal for Nadiadwala's 'Heyy Babyy'

Shemaroo partners Cafe Coffee Day to promote 'Cloud 9'

RP Group appoints Subir Raha as director

Nicktoons Network receives 3100 global entries for Animation Festival

Sab TV spices up weekday offerings with 'Sab ka Bheja Fry'

UTV's V&S Broadcasting appoints senior executives

ETC to merge with Zee's education biz

TV Ratings
Top 10 Programmes (22/07/2007 to 28/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/07/2007 to 28/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • KMC: Ad agencies to collect Puja tax, Opp unhappy

    		•

    Kids feel food in McDonald’s wrapper tastes better

    		•

    Honda may Jazz up small car segment

    Source: Indian Express
     
    		•  Pepsi launches small cans to spur sales
    		•

    Nirula's lines up Rs 100 cr for 150 outlets

    		•  Airtel, RCom, Tatas in race to acquire 51% stake in Telkom Kenya
    		•  Metro unfazed by entry
    Source: Business Standard
     
    		•

    Bharti, Wal-Mart in pact for cash & carry biz

    		•

    The long ad of the law

    • A message from the media

    • Off the shelf

    • Brand launches

    • Fizz Off

    Source: Economic Times
     
    		•

    Dabur to re-launch Odomos

    Source: The Hindu
     
    		• Dabur sees higher mosquito repellant products sales growth in South
    		•  McDonald’s to raise wages in China
    Source: Financial Express
    		• Nike asked to produce copy of contract with BCCI
    		• Pizza Hut focuses on developing restaurant outlets
    		• Casio ties up with Reliance Retail
    		• Shefexil taps N-E brand to boost NTFP exports
    		• Nirula's to set up 150 outlets by 2009
    		• Mangalore merchants body opposes retail cos’ entry
    		• HP opens centre in Chennai
    		• Emgee Cables launches new range
    		• Titan hums the ‘eve’ raga
    Source: The Hindu Business Line
     
    		•

    BCCI has no right over player's endorsement: Adidas

    Source: Press Trust of India
     
    		•  Esha Deol is the new Garnier girl
    		• Nielsen Winning Brands MF: Davids outperform Goliaths
    		•  TBWA Tequila wins duties for Subex Azure
    		•  O&M bags Floriana Marbles
    		•  STAR to launch sequel to ‘Sanjeevani’ on One
    		•  SAB gets back to comedy at 10 pm
    		• SRK, John Abraham to feature together in Pepsi’s new TVC
    		•  Priti Nair quits Lowe; set to join Grey
    		• PepsiCo game for another agency?
    Source: Agency Faqs
     
    International News
    		• Lexus Makes Agency Addition
    		• Branded Content, Mobile to Grow
    		• IAC Touts Kid-Oriented Virtual World
    		• McCann Worldgroup Opens Tag S.F.
    		• IPG's Q2 Revenue, Income Improve
    Source: Ad Week
     
    		• Micro-Targets: MTV Gets New Consumer Data From TNS
    		• NBCU Goes Beyond Must-See TV, Launches GiftDivvy.com
    		• Wallin Joins TV Guide Online From Microsoft
    		• Jody Jones Named SVP At Scripps Network Interactive
    		• Internet Ad Spending Set To Overtake All Other Media By 2011: VSS
    Source: Media Post
     
    		• McDonald's Cashes Out of Boston Market
    		• USOC Rings In Marketing Campaign
    		• Study: McDonald's-Wrapped Food Tastes Better to Kids
    Source: Brand week
    		• Lord and Taylor to begin ad campaigning
    Source: Business Week
     
    		• UK gaming groups agree TV advertising curbs
    Source: Financial Times
     
    		• Advertising Sales Shift to New Media
    Source: SearchViews
     
    		• Virtual Advertising Coming to TV
    Source: Korea Times
     
    		• Bulgarian advertising boss builds 2 hotels in Sofia
    Source: Dnevnik.bg
     
    		• Sarwono wants out of Adang's ads
    Source: Jakarta Post
     
    		• Experts to discuss media change with Internet, mobile ads
    Source: INQ7.net
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