Indiantelevision.com > AdEx India Analysis > Snapshot on Social Advertisements on TV in H1 2007
Indiantelevision.com
presents AdEx India Analysis
Snapshot
on Social Advertisements on TV in H1 2007
(7 August, 2007)
Key
Findings:
10
per cent rise in ad volumes of Social Advertisements on TV in
H1 2007 compared to H1 2006.
83:17 ratio of advertising by Government and Non-Government
organizations in H1 2007.
Regional GECs a preferred advertising genre by Government and
Non-Government organizations.
'Health Awareness' advertisements were prominent among all Social
advertisements.
'Ministry
of Health and Family Welfare' topped advertising on TV in H1
2007.
Maximum social advertisement were endorsed by 'Amitabh Bachchan'.
This
week, AdEx India looks at the advertising trends of Social Advertisements
on TV in the first half of 2007.
Volume
Growth in Social Advertisement on TV.
The first half of 2007 saw 10 per cent rise in ad volumes
compared to same period last year.
Share
of Government vs. Non-Government organizations in Social Advertisements.
Out
of overall 165 organizations involved in social advertisement,
57 per cent of organizations belonged to Government in H1
2007.
Advertising ratio of 71:29 between Government and NGO's respectively
was recorded in H1 2006 on Television.
Growth
in advertisement volumes of Government and Non-Government organizations
on TV in H1 2007 over H1 2006.
Government
organizations saw a rise of 28 per cent in advertisement volumes
in H1 2007 over H1 2006 whereas on the other hand NGO's saw
a fall during the same period of time'.
Channel
Genres used by Government and Non-Government organizations in
H1 2007.
Infotainment
channels were preferred by NGO's in H1 2006.
Themes
of Social Messages aired on Television.
Government organizations focused their advertising
on three main categories i.e. Health Awareness, Family
Welfare and Consumer Awareness.
Non-Government
organizations concentrated on 'Health Awareness' followed
by General messages.
Organizations
with the maximum Social Advertisements on TV in H1 2007.
Three
Ministry Departments occupied the Top five positions
in H1 2007.
Ministry
of Health and Family Welfare dominated the advertising
with 20 per cent share.
New
Social advertisement aired in first half of 2007.
Approximately
70 fresh Social advertisement were aired on Television
in the first half of 2007.
Government
of India headed the list with its 'Health Awareness'
message on Bird Flu.
Celebrity
Endorsement.
22
celebrities were a part of social advertising on TV
in H1 2007.
Pulse
Polio, Asian Conservation Awareness, Heroes Project
and NLEP had Amitabh as their ambassador.
Pulse Polio project had the maximum number of celebrity
endorsements.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
10
per cent rise in ad volumes of Social Advertisements on TV in
H1 2007 compared to H1 2006.
