21 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 86
Executive Dossier

'Blogumentary is our USP'
Interview with Channel [V] India head honcho Amar K Deb.

 

Media,Advertising & Marketing Watch
51 cricketers join Chandra's rebel league
 Inzi, Yousuf, Razzaq, Farhat, Klusener & Boje on board Chandra's ICL; Dinesh Mongia, JP Yadav among 51 to sign on

SaharaOne's second GEC is 'Firangi'
 SaharaOne Media & Entertainment will name its second Hindi GEC Firangi; Rajeev Chakrabarti is business head.

Insat-4CR to launch on 1 September
 Indian Space Research Organisation to launch Insat-4CR from Sriharikota on 1 September; satellite has 12 Ku-band transponders.

IAA's top executives to visit Microsoft, Google, Disney in US

HUL promotes Rahul Welde to VP media services

Big FM launches 'Lakshadipathi Yaaru' contest

Total Sports is Telekom Malaysia's sports marketing agency

Sony launches marketing campaign on HDNA

AOL launches new version of video site Truveo.com

CN adopts food & beverage based healthy programing for kids

Wal-Mart joins Hope to set up Indian edu. centres

Eros slashes entry price for DVDs

earthTV launches in Thailand on ModernineTV

BBC programming to be off FM stations in Moscow

Amrita TV to launch Carnatic music reality show in Sept.

Mi Marathi introduces fresh content

TV Ratings
Top 10 Programmes (05/08/2007 to 11/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (05/08/2007 to 11/08/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Zee Cinema

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • Future Brands to market private labels

    		•

    Indian cricket's in a league of its own

    		•

    Xbox 360 is cheaper in Europe

    Source: Economic Times
     
    		•  Bisleri may be ICL's first big sponsor
    		•  '48 hours of cricket a day is not enough'
    		•  Online gaming firms opt for sale of virtual items
    		•  Betting on the Big B
    		•  Tata Sky, Sun TV end row
    		•  Pantaloon Retail to raise Rs 1,260 cr
    Source: Business Standard
      
    		•

    Chinese TV launches campaign to defend quality of products

    Source: The Hindu
     
    		• Liquor cos withdraw surrogate, misleading ads
    		• TiE commits to fund music retailing start-up
    		• Indian Cricket League not to bat for Zee alone
    		• Pantaloon Retail nod for Future Capital IPO
    		• Fast food chain Jumbo King plans 500 outlets by March 2010
    Source: The Hindu Business Line
    		• ICL may spend Rs 150 crore
    		•  ‘Branded Entertainment’ is the new advertising mantr
    		•  Welcome to the living room multiplex
    Source: Financial Express
     
    		•  Reliance, Web 18 join hands to ‘empower’ farmers
    		•  K-Factor gets some more wins
    		•  Rahul Welde elevated to V-P, media services, HUL
    		• How Axis banked on technology for its name change
    		• Above 45? Why marketers don’t age gracefully online
    		•  Hozefa Alibhai joins Publicis Ambience as head, film division
    		• brandscore: Are audiences really glued to sports on TV?
    		• Reliance Retail goes all out to ensure people are ‘listening’
    		• Old movies on a youth channel
    		• Times Business Solutions scouts for media agency; mediaedge:cia defends turf
    		• MAX’s creative duties move from Euro to TBWA/India
    Source: Agency Faqs
     
    International News
    		• POV: Nice Brands Don't Finish Last
    		• Q&A: Dan Hill
    		• Consumers Split on Ad Limits
    		• Are Search Ads a Waste of Money?
    Source: Ad Week
     
    		• Clear Channel Outdoor Expands Digital Net To Top Markets
    		• ComScore: Advertising.com Tops Ad Sites For July
    		• Marketing Push: Promo Efforts For Fall Lineup Get Early Buzz
    Source: Media Post
     
    		• This Should Raise Spirits Within the Beer Industry
    		• Report: Consumers Split on Ad Limits
    Source: Brand week
     
    		• Hearst to Launch Bazaar, MC Mobile Sites
    		• Videogame Ad Business Looking Less Than 'Dynamic'
    Source: Media Week
     
    		• Paramount, DreamWorks Pick HD DVD
    Source: TV Week
     
    		• Biden Releases First TV Ad
    Source: The Hill
    		• Sony launches $100 million advertising drive
    Source: Monstersandcritics.com
     
    		• A Change In Romney's Television Advertising
    Source: Atlantic Online
     
    		• UK to decide on ITV advertising review by year-end
    Source: Reuters
     
    		• Lamar Advertising upgraded to "buy"
    Source: New Ratings
     
    		• Government Sets For Desktop Advertising Standards
    Source: ADOTAS
     
    		• Pharma Nearly Triples Advertising Spending
    Source: NJBIZ
     
    		• Founder of Athletic World Advertising dies
    Source: Nwanews.com
     
    		• In Mobile Advertising, Users Expect Something in Return
    Source: Marketing Vox
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