17 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 84
Media,Advertising & Marketing Watch

Star takes up ad sales of Hindi news channel Live India
Star India inks deal with Broadcast Initiatives for Hindi news channel Live India; takes up ad sales outside the network for the first time.

 

INX unveils channel logos, set for Q4 2007 launch
INX unveils brand identities of the three channels - 9X, 9XM and NewsX; slated for launch in last quarter of 2007.

99 TV channels await uplink clearance
 Applications of 99 television channels by 59 companies are at different stages of scrutiny for uplink nod.

Sensex plunges, casts shadow on media stocks
 Sensex falls 4.3 per cent to close Thursday at 14,358.21; media stocks also come tumbling down.

Bacardi Martini India appoints Madison Media as AOR

GM partners 'Transformers' for marketing initiatives

Radio City launches 'Jeeto cash tan-a-tan' contest

Radio Mirchi launches 'Name the movie' contest

Reliance Communications kicks off 'Dream Home Contest'

Adidas introduces ‘Test Run 28’ scheme

Dialog, NDB Bank launch mChek for mobile payments in SL

Nokia N95 voted European media phone of the year

Shemaroo to distribute international films on home video

Inox launches second property in Mumbai

Anime Network licenses TV shows from Illumitoon

Nickelodeon says 'no characters' on junk food

Liza Newnham is Star senior VP/ GM, English channels

BI's Bhojpuri channel signs Ravi Kishan as brand ambassador

Mobile UGC revenue to touch $5.7 billion in 2012

AOL launches redesigned gaming site

TV Ratings
Top 10 Programmes (29/07/2007 to 04/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/07/2007 to 04/08/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Cricketers may regain celebrity endorsements
    		• Luxury brand Fendi opening 6 stores in India
    		• Hero to launch high-speed e-bikes
    		• Donear set to foray into economy garment retailing
    		• Mitsubishi Motors, HM ties to undergo significant change
    		• Adani Wilmar ties up with Gulf retail chain
    Source: The Hindu Business Line
      
    		•

    Reliance plans to open over 500 hypermarkets by 2010

    		•

    in 60-year-old India, consumer freedom has just entered 20’s

    Source: Indian Express
     
    		•  Nokia users make a beeline at retail stores
    		•  Retail giants go on an expansion binge in Tier II & III citie
    Source: Financial Express
     
    		•

    Govt to regulate carbonated drinks' advertisements

    		•

    HCL Tech's mantra: Employee's king

    Source: Economic Times
      
    		•

    Reliance to launch stores for health, books and apparel

    Source: DNA
    		• Ad spends rise on proliferating media
    		•  Ad cos pitch for the Tata Tele-Virgin Mobile splash
    		•  DD plans health channel at Rs 180 crore
    		•  Media houses eye global rating agencies
    Source: Business Standard
      
    		•

    New drugs campaign launches with hard-hitting ice ad

    Source: SpiritIndia
     
    		•  ‘Dainik Bhaskar’ wins Launch of Best Local Title at Asian Publishing Management Awards
    		• Harsh Chutani appointed head, media alliance and operations, at Buongiorno
    		•  Equus corners entire VLCC portfolio
    		• Karl Gomes not a “Tribal” anymore
    		• McCann’s Puneet Kapoor on London International Awards jury
    		• I see the fine line between creative and media diminishing: Ravi Kiran
    		• Allied Media and Dentsu to share Canon’s media duties
    		• AB Mauri scouts for creative agency
    Source: Agency Faqs
     
    International News
    		• Adidas, MLS Make Music Online
    		• AOL Relaunches Video Search Engine
    		• Bank of America in Pact With NFL
    Source: Ad Week
     
    		• IAB Tackles Lead-Generation Best Practices
    		• Net Reach: MyFox Web Now Available To 160 Stations
    Source: Media Post
     
    		• Report: Kraft Shopping Its Post Cereal Brands
    		• Adidas, MLS Make Music Online
    		• Nickelodeon Curbs Characters in Kids' Ads
    Source: Brand week
     
    		• AOL Relaunches Video Search Engine Truveo.com
    Source: Media Week
     
    		• KEIRA Knightley may be the new face of Chanel, but the body ain't hers.
    Source: News.com
    		• Mortgage upheaval could ding online advertising
    Source: ZDNet
     
    		• Study tracks big growth in drug ads
    Source: Reuters
     
    		• Phil Rizzuto's Death Takes Fans Down Advertising Memory Lane
    Source: ABC News
     
    		• Australia's papers get together to win advertising
    Source: Guardian
     
    		• The SMS advertising market gets crowdedwith Txthub arrival
    Source: Geekzone
     
    		• Mobile ads ‘irritate’
    Source: Advanced-Television
     
    		• Heidi Klum Star of New Jordache Ads
    Source: Chicago Tribune
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