13 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 80
Media,Advertising & Marketing Watch

Nielsen announces research study based on product placement
Nielsen Media Research and Nielsen Ent announced the collaborative launch of a research study which will provide an assessment of the factors impacting product placement effectiveness.

 

Reliance ADAG to enter broadcasting biz with movie channels
 Anil Ambani's ADAG is set to enter the broadcasting arena; plans to launch a Hindi and an English movie channel.

Tamil Nadu to float separate company for cable TV
Tamil Nadu govt. plans to float separate company to run cable TV across state; to operate as MSO in Chennai which is a Cas market.

Trai to audit cable service in Cas areas
Trai assigns to Broadcast Engineers Consultancy data auditing task on quality of service by various MSOs in the three Cas cities.

Creative Channel plans to launch Hindi movie channel Manoranjan TV
Mumbai-based agency Creative Channel is looking to launch a Hindi movie channel called Manoranjan TV; gets govt. nod for launch.

Ten Sports, Idea kick off interactive contest

Digital music promotions seek industry opinion

P9 and Fairever promote 'Chak De India'

Starcom Worldwide becomes media partner of Bayer Healthcare

Sulekha.com and Penguin Books launch 'Blogprint' contest

Pizza Hut launches World Food Fest at its outlets

Arzoo.com announces 'Arzoo Table' service in India

Check Point launches new version of Pointsec for Nokia

Nick India to celebrate Independence Day with 'Perman' marathon

Pogo showcases 'The Legend Of the Tamworth'

Baby DVDs, videos may hinder infants’ language development: Study

MTV & Alltel Wireless tie up to provide content

MTV to spice up Video Music awards

Excel releases DVDs of 'The Simpsons' TV series

TV Ratings
Top 10 Programmes (22/07/2007 to 28/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/07/2007 to 28/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Realty ads ride IPO boom
    		•

    Brand new cars now on offer at used ones' rates

    		•  Nestle plans special milk formulation for India
    		•  CAS to be delayed in Delhi, Mumbai, Kolkata
    Source: Business Standard
     
    		• ‘Digital is the next big thing’
    		• Digital permits customisation of ads
    		• Microsoft tries for bigger piece of ad market
    		• P&G in reverse mode
    		•  Wipro has the pizzaz for Buffett
    Source: Financial Express
     
    		• Odyssey’s new store at Hyderabad
    		• Auto sector witnesses mismatch in sales versus retail offtake
    		• Royal Classic launches new look campaign
    		• Global textile meet to discuss latest trends in garments
    		• Honda Siel focusing on diesel, hybrid fuels
    Source: The Hindu Business Line
      
    		•

    Big B tops in social endorsements

    		•

    FTC on marketing products to kids

    • Bharti Telemedia appoints JWT as advertising agency

    Source: Economic Times
     
    		•  Starcom wins Bayer HealthCare worth Rs 15 crore
    		•  Vivek Bhargava searches for the future of paid search
    		•  UTV expecting, to deliver four Indian superheroes
    		•  Context of brand integration in programming
    		•  Nirmallya Roy Chowdhury joins NLX
    		•  ABP elevates Purkayastha to fill in as MD
    		•  Mehta-Balki spat not good for agency’s image: Alyque Padamsee
    		• Reliance Entertainment learns language of the youth
    Source: Agency Faqs
     
    International News
    		• PTC Rates P&G Best, Toyota Worst
    		• Male Demo Tougher to Reach
    		• FTC Issues Subpoenas to Food Marketers
    Source: Ad Week
     
    		• Scion Drives Into There.com
    		• Young Wants To Unload KRON, Predicts Big Election Year Boost
    		• LIN TV On Block; Hopeful About Net Ops
    		• Video Search Engine blinkx Adds Directors
    Source: Media Post
     
    		• Nissan Drives Sentra SE-R Into Xbox, Consumers' View
    		• Sharapova Takes Another (Power)Shot With Canon
    		• FTC Issues Subpoenas to Food Marketers
    Source: Brand week
     
    		• UK Urged To Ban Infant Formula Advertising
    Source: Emaxhealth.com
     
    		• Denver Water having fun with advertising campaign
    Source: Biz Journals
     
    		• 'Huge potential' for in-game advertising
    Source: Spanner Works
     
    		• Podcasters Look for Advertising Answers
    Source: Marketing Shift
    		• Filipinos ready to accept mobile phone advertising
    Source: INQ7.net
     
    		• Times announces advertising changes
    Source: The Huntsville Times
     
    		• Sex trade thrives online, by phone, in print through advertising
    Source: Buffalo News
     
    		• Advertising Affects Children's Food Choices
    Source: drkoop.com
     
    		• McDonald's Has a Hold on Preschoolers' Taste Buds
    Source: drkoop.com
     
    		• MoH nod must for medical health tourism advertising
    Source: Khaleej Times
     
    		• Ad Seeking Portfolio Web Host Suggests, ‘Think Tina Fey’
    Source: New York Times
     
    		• Bundaberg Rum launch new ad
    Source: Daily Telegraph
     
    		• Euro Poker News: Online Poker Advertising Restricted in UK
    Source: CardPlayer.com
     
    		•  Ad ban looms for gambling websites
    Source: Freelance UK
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