Indiantelevision.com's The Ad Linx Reporter dated 5 April 2007 - Global and Indian advertising news, information and data at your fingertips

5 April 2007

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Volume 17 - Issue No: 80

Media, Advertising & Marketing Watch

NBC to launch TV channels in India, other global markets
NBC Universal announces global expansion plan that will see channel launches in India, other high growth markets.

Cas extension vista: MSOs tighten noose for customer choice data
MSOs start cutting off pay channels of subscribers in Cas areas who have rented STBs but are not filling in their forms.

TDSAT reprimands Sun for not giving channels to TataSky
TDSAT reprimands Sun TV for not implementing order to give signals of its channels to TataSky.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	ESPN & Nimbus face graded ad rates
	Broadcasters should be accountable for audience delivery
	Source: Economic Times

	PepsiCo set for new cricket campaign
	HLL sees ice cream parlour biz growth through malls
	Big Bazaar stores to air BIG 92.7 FM radio
	Source: The Hindu Business Line

	Cricketing woes
	De-risking the name of the game
	Tales of a traveller
	The Esprit behind the brand
	Source: Brand Line

	Lucknow: Ahead of ballot battle, parties gun for others with slogans
	Source: Indian Express

	Brand Tendulkar can't erode: Ad makers
	Breezing through the rural market
	Media and creative consolidation
	Source: Financial Express


	Cricketers sign up with Zee
	HLL sells Sangam to Spinach...
	...lines up ice-cream initiative
	Kinetic to build Cagiva motorcycles in India
	Source: Business Standard

	SRK cashes in on Team India's ouster
	Source: CNN-IBN

	Cricketers remain unbeaten in ad field
	Source: NDTV.com

	Lowe to handle the refurbished Maruti Baleno, the SX4
	Limca: Water, water everywhere
	Oral-B to move from O&M to Ambience Publicis
	Mid Day’, Bangalore, revamps; gets business head from Mudra
	‘Time Out’ hits Delhi; Bangalore next destination
	Carat retain Philips business globally
	Guest article: The emerging India
	Source: Agency Faqs

International News

	DoubleClick to launch advertising exchange
	Source: ABC News

	Double Dip: Arnold in 2 Car Pitches
	Miller Begins Review
	United Airlines Shifts to Startup
	Bolloré Fails in 3rd Aegis Try
	Study: Marketing, IT Must Mesh
	Source: AD Week

	Vermont-Based Co. to Sue Omnicon for Use of Fuse Name
	Source: Media Week (US)

	Winners for IAG Automotive Advertising Awards Announced
	Source: Earthtimes.org

	20 years after Grim Reaper ad, AIDS fight continues
	Source: ABC News Online

	'Health warnings' for holiday ads
	Source: BBC

	EU information ads break Irish media rules
	Source: EUobserver.com

	WPP Group names Maheu to new position
	Source: Business Week

	Taiwan: Advertisers' Association wants ads removed from TVBS
	Source: Asia Media

	P&G Ads Say Its Pet Food Is Safe
	Source: Playfuls.com

	Mobile Audio Study Favors Ad-Supported Model
	Online Media, Marketing Services Lead 1Q M&A: JEGI
	Source: Media Post

	UKTV Gold bounces back with £10m new look
	Source: Digital Spy (UK)

	Federated boosts stake in direct ads
	Source: BusinessWeek

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