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Paprika Media launches Time Out in Delhi

 

Indiantelevision.com Team

(4 April 2007 6:30 pm)

 

MUMBAI: Paprika Media Pvt. Ltd, in association with Time Out International has announced the launch of Time Out Delhi that is scheduled to hit newsstands on the 5 April.

The fortnightly magazine promises to be a guide to the entertainment and lifestyle landscape of the capital.

Time Out Delhi editor Avtar Singh commented, "There is an emerging electronic subculture, a thriving rock scene. Since Delhi is the seat of government and the big cultural centres, both Indian and foreign, the music and dance circuits are vibrant and alive. There are innovative theatre productions being staged every week, art is seeing an unprecedented boom, as is eating out and nightlife. Dilliwalas work hard, and we're here to give them the options for what to do when they have some time off."

It will be p riced at Rs. 30 and the magazine subscription comes bundled with an online access at www.timeoutdelhi.net. It will be distributed through newsstands, bookstores, and other channels such as cinema theatres, supermarkets, restaurants, shopping malls and retail stores, states an official release.

"Time Out has a cult following across the world and will provide excellent opportunities to advertisers to communicate with the upwardly mobile Delhi-ites who are a prime target audience. We already have a readership of 3.6 lakhs in Mumbai and foresee phenomenal scope for growth in Delhi. ," said Paprika Media Pvt. Ltd. media advisor and Essar Group CEO Mahendra Swarup.



Time Out Mumbai has become an indispensable social planner for Mumbaikars who work hard and party harder. We anticipate even greater success in Delhi since the time is just right and the capital presents extraordinary entertainment opportunities. This world-class product will add another dimension to the city," said Time Out International development director Cathy Runciman.

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