2 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 77
Media, Advertising & Marketing Watch






 


Reliance ADAG in talks to buy out animation company in Bangalore
Reliance ADAG is in negotiations to buy out Anirights Infomedia, an animation company based out of Bangalore.

 
 

3 INX channels named; core executive team of 9
INX titles first three channels in its pipeline as 9X, 9X Music and News X; nine professionals make up core executive team.

TataSky not obliged to carry all 32 Zee channels: TDSAT
TDSAT rules TataSky need not carry all 32 Zee Turner channels as a condition for carrying any of its channels.

Principle of parity to decide MSO-broadcaster relationships: TDSAT
TDSAT sets 'parity' as the principle for working out subscription base and monthly fees between MSOs and broadcasters.

South Africa woos India with mass media campaign

Omnicom to Fuse sports, ent. marketing firms in the US

Promax adds creative icons to speaker line up

AAAI set to kick off Goafest; O&M & Lowe stay away

Tourism Malaysia ties up with Hello FM for promotion

Puma enters into the Volvo Ocean Race

Absence of fruits & veggie kid-targeted ads on US TV; Study
MTV Ntks & Amp'd Mobile to launch SpongeBob channel in US

Amrita TV launches search 'Super Mom'

AXN boosts lifestule content with new show 'Sony Style'

TV Ratings
Top 10 Programmes (11/03/2007 to 17/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/03/2007 to 17/03/2007)
MAX
Star Plus
Zee TV
SAB
Sun TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Govt plans Rs 550 cr ad blitz for flagship programmes
    		• Philips, Swarovski to introduce lifestyle goods for women
    		• Birla group plans to rejig cement brand to increase market share
    		• Popular faces give 'hard brands' soft look
    		• TV ad rates to be hiked
    		• Cricket viewership falls 56 per cent in 3 years
    Source: Business Standard
     
    		• WI early exit could trigger commercial disaster
    		• Entries invited for Cannes scholarship
    Source: Times of India
     
    		• I’ve never been influenced by opinions of peers
    		• Drop in ad revenue raises a tough question for newspapers
    		• Burger King chickens out
    		• Advertisers gingerly take to parody magazine
    		• A problem of plenty?
    		• Wireless billboards
    Source: Financial Express
      
    		• HC restrains a consultancy firm from using trademark `TATA`
    Source: Zee News
      
    		• TV channels to recover from team India's exit
    		• Parryware pot comes to O&M
    		• Govt to legalise airing of adult content on TV
    		• French luxury labels target India's rich, famous
    		• Beauty has a purpose too
    		• Cricket: It delivers eyeballs, losses
    		• Media & entertainment ind to touch Rs 1 trillion
    Source: Economic Times
     
    		• LG to launch new GSM phones; creative duties to move to Innocean
    		• The marriage of Indian brands with ‘Namaste London’
    		• Josy Paul on the Television/Cinema Jury for Clio 2007
    		• Brands look for the right Answers
    		• AAAI claims to have received more than 3,200 entries this year
    		• Radio Mantra soon to be heard in Karnal and Bareilly
    		• Oktatabyebye reborn as travel community site
    Source: Agency Faqs
     
    International News
    		• AOL unit to manage ads in new Web video venture
    Source: Reuters
     
    		•  $3 Bil. J&J Global Media in Play
    		• JWT Scores Fall Retail Push
    		• Clear Channel's Prospects Wane
    Source: AD Week
     
    		• CanWest MediaWorks NZ Net Rises 9.7% on Advertising
    		• Pfizer's New Celebrex TV Ads Urge Viewers Balance Risk, Benefit
    Source: Bloomberg
     
    		• Horror film producer sanctioned by MPAA for ads
    Source: CBC North
     
    		• Complaints upheld against European Commission radio ads
    Source: Irish Examiner
     
    		• Grubbs: New Fuse Post Dream For Him, Powerful Entity For Advertisers
    Source: Media Post
    		• WPP's Sorrell: Mobile and New Media to Lead Ad spend
    Source: ClickZ News
     
    		• Media stars back ad for BBC man
    Source: BBC
     
    		• Claire Beale on Advertising
    		• Advertising in newspapers: let's remain positive
    Source: Independent
     
    		• Russian juice ad pokes fun at billionaire's detention in France
    Source: CBC
     
    		• Movie technology brings ads to sides of buildings
    Source: Canada.com
     
    		• Tories to target Dion with new attack ads: report
    Source: CTV.ca, Canada
     
    		• Private health care advertising riles critics
    Source: Canoe.ca
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