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MUMBAI: Malayalam satellite channel Amrita TV has launched
Vanitaratnam, a unique reality show to showcase young
mothers who have a multifaceted personality.
Auditions were held in Kochi, Thiruvananthapuram and Calicut.
Out of the hundreds of aspirants judged by a jury panel comprising
noted actors Rohini, Poornima Indrajit and Murali Menon, 15
women were shortlisted to take part in the TV program which
will be aired from 9 April, Mon-Fri 8 pm-9 pm.
Vanitaratnam, which purports to be a search for the
Super Mom will be a blend of both reality and stage show -
a woman who balances motherhood and womanhood. The program
will assess various competencies of the contestant, which
will include their special skills, singing, dancing, acting,
communication skills at home and workplace, including self-confidence
to handle impromptu situations.
 The
contestants include a mother who is a teacher and at the same
time a dancer and athlete. Likewise another aspirant, a mother
of a one-year old is a choreographer, painter and a black
belt holder. Yet another woman is pursuing her MD with literary
talents and living in a joint family
Like Amrita TV's earlier music reality show Super Star,
contestants of Vanitaratnam will undergo a professional
grooming session for stage management, along with yoga, personality
development & stress therapy sessions.
The one-hour, 5 day-a-week show is slated for 65 episodes
and branded by AVT Tea. The winner of the Vanitaratnam
crown walks away with a first prize of pure gold worth Rs
500,000.
The elimination of contestants will be done by public voting,
and since Amrita TV has a global footprint as also available
on internet on Jump TV, audiences across the world will be
able to participate to decide the winner.
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