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AXN boosts lifestyle content with new show 'Sony Style'
 

Indiantelevision.com Team

(31 March 2007 5:00 pm)

 

MUMBAI: Action oriented broadcaster will offer viewers a look at fresh trends and sleek styles with the show Sony Style.

This is a half-hour weekly lifestyle magazine show, and aims to givce viewrs infromation about living in style. It is hosted by new face Stephanie Carrington. the show airs every Rriday at 9:30 pm
The show features six segments. The show will expose viewers to several things including the latest digital technology. There is a Gadgets in Style section which focusses on previews of the latest Sony products in the market. One will be able to make sense of all the technological advancements and grasp the concept of High Definition, Blu-ray and other new technologies in this segment where digital complications are explained in a clear and concise manner.

Sony Electronics Asia Pacific MD Kazuo Nakai says, "Sony Style is the ideal programme to present the latest Sony products and technologies in a lifestyle manner. This hip and lively magazine show is not only for the tech enthusiasts, it also appeals to the mass audience who wants to be in touch with the latest Sony gadgets and technologies in town without the technical jargons. The Gadgets in Style segment reflects the actual lifestyle benefits of Sony products to the audience".

The Living in Style offers the latest tips like how to wear a gadget like a trendy fashion accessory, hHow to set up your home theatre system that not only looks good, but produces the best acoustics.

Person in Style brings viewers up close and personal with celebrities like Graham Streeter, an independent film maker from the US who has filmed the movie Cages in Singapore, and Dominic Khoo, a photographer, for insight into their world of creativity and style.

This TV lifestyle magazine show also dishes out the latest scoops on the entertainment and social scenes. Watch out for the latest music releases, music videos, concert footage and other high-octane entertainment from Sony BMG in Music in Style; new theatrical releases, movie previews and exclusive interviews from Sony Pictures in Movie in Style. Check out the trendiest events happening around the region in Buzz in Style - you may just get your ten seconds of fame as Sony Style covers the coolest events around town!

SPE Networks - Asia GM Ricky Ow says, "Sony Style is really all about bringing more fun and savvy to our daily lives. From gadgets, music, movies, to gaming and design, this lifestyle magazine show is a must-watch for those in the groove on all things young, trendy and stylish. With AXN's signature upbeat and edgy production style, this highly entertaining and informative programme will have the perfectly addictive formula to keep viewers coming back week after week."

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