18 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 89
Adex Analysis






 


Hair Care products advertising on TV in 2006
32 % increase in ad volumes registered by Hair Care products on TV in 2006 over 2005 - AdEx India Analysis.

 
 

Executive Dossier
'The challenge in a high growth economy is shortage of talented, trained manpower'
Amidst all the hectic last minute schedules, Goafest Committee chairman and Leo Burnett chairman India subcontinent Arvind Sharma very co-operatively took time out to share his perspective on the current standing of the Indian advertising community, the progression towards growth and expansion and the pitfalls that need to be resolved.

Media, Advertising & Marketing Watch
Raj TV plans business news channels in southern languages
Raj TV plans to launch business news channels in the four languages of Tamil, Kannada, Telugu and Malayalam.

India will lead Asia in digital pay-TV, broadband seen slow: report
India will lead APac pay-TV revenue generation by 2015 but lag most of its neighbors in broadband value creation: MPA.

BroadBand services showed increase by end of 2006

PDM India launches PDM-Ent.; Aman Anand to head

Consumer majority in emerging mkts choose local brands

Malhotra elevated to BVITV regional sales director

No prior okay for foreigners/NRIs in India editions

Alan D'Souza receives 'Outstanding Manager' Award

ABC family series 'Kyle Xy' licensed to 120 International territories

L'Oreal launches shade for Aishwarya on her wedding

'Anderson Cooper 360º' launches on CNN.com

Zooms' 'Maximum Style' gets a new format

TV Ratings
Top 10 Programmes (25/03/2007 to 31/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/03/2007 to 31/03/2007)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Endorsements are premised on a perfect meritocracy
    		• Ray + Keshavan lures IT cos with brand engagement solution
    Source: The Hindu Business Line
     
    		• Big brands are pushing limited editions
    Source: DNA
     
    		• Ash-Abhi wedding gets `branded`
    		• A world of music
    		• It`s war of resumes for job portals
    		• Regulate yourself
    Source: Business Standard
     
    		• Court directive on unauthorised hoardings
    Source: The Hindu
     
    		• TRAI rules out fresh hearing to Nimbus
    Source: Financial Express
    		• Armani spots a suitor in DLF Group
    		• In the thick of
    		• Inverse
    		• Brand launches
    		• Bawdy copy
    		• Ahoy! Captain Morgan
    Source: Economic Times
     
    		• GoaFest: Behind the scenes of this ‘masti ki paathshala’
    		• Cartoon Network, Pogo line up summer vacation treats for kidse
    		• Grey to handle USL Wines
    		• PDM India starts another domain called PDM-Entertainment
    		• TAM-PRCAI to formulate PR measurement toolkit
    Source: Agency Faqs
     
    International News
    		• France's TF1 Q1 advertising revenue up 6 pct
    		• Kmart awards advertising work to DraftFCB
    		• DG FastChannel to buy Point.360's ad distribution business
    Source: Reuters
     
    		• MindShare Develops 'Motherhood' Webisodes
    		• CBS Launches New Cross-Platform Marketing Unit
    Source: Media Week (US)
     
    		•  $200 Mil. Kmart Goes to DraftFCB
    		• It's Official: Hyundai to Goodby
    		• Ferrell in Web Comedy Venture
    		• Google's CEO Defends Ad Deal
    Source: AD Week
     
    		• Home Depot Doubles its Target Audience
    Source: Brand Week
      
    		• Sector Wrap: Internet Ad Stocks Mixed
    Source: Houston Chronicle
    		• Publishers reveal increase in digital advertising
    Source: Guardian
      
    		• Yahoo introduces PayPal and int'l ad services
    Source: Yahoo! Singapore
     
    		• Adify Raises $19 Million to Fuel Growth of Vertical Ad Network Market
    Source: Broadcast Newsroom
     
    		• AOL Chases TV Ad Dollars With New Interactive Shows
    Source: E-Commerce Times
     
    		• Bahrain's motor show advertising deal signed
    Source: Gulf Daily News
     
    		• Yahoo CEO says DoubleClick advertisers may defect
    Source: Earthtimes.org
     
    		• Microsoft accuses Google of monopolising online advertising
    Source: Direct Traffic News
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