Hair Care
products advertising on TV in the year 2006
(17 April, 2007)
Key
Findings:
32
per cent increase in ad volumes registered by Hair Care products
on TV in the year 2006 over 2005.
A high 43 per cent share of ad volumes garnered by 'Shampoos'
on TV in year 2006.
Most of the advertising contributed by Regional and Hindi GECs.
Mrs Marino' of Paras Pharmaceuticals topped the brands list on
TV in 2006.
Hair Oils and Shampoos had the maximum new brands launched in
Hair Care.
Endorsement advertising of Hair Care products skewed towards Film
Actresses.
Bipasha
and John Abraham (endorsing HLL brands) topped the chart in 2006.
Maximum endorsement of 'Clinic All Clear Ice Cool' on TV.
This
week, AdEx India looks at the advertising trends of Hair Care products
in the year 2006.
Growth
in Hair Care products advertising on TV in the year 2006
32 per cent jump in ad volumes of Hair Care products on TV in
the year 2006 compared to the previous year.
Share
of segments of Hair Care products on TV in the year 2006.
43 per cent share of ad volumes were accounted by Shampoos in
Hair Care products on TV in the year 2006.
Other three categories with high share of volumes were Hair
Dressing products, Hair Dyes and Hair Oils.
Top
Growing segments of Hair Care products on TV in 2006 compared to
previous year.
Range of Hair Care products saw the maximum 3.2 times rise in
ad volumes on TV in the year 2006.
Other
two categories with high growth in volumes were Hair Oils and
Hair Dyes.
Zone
of Channels preferred by Hair Care products on TV in 2006.
Advertising skewed towards National channels with 57
per cent share of ad volumes whereas Regional zone channels
had 43 per cent share in 2006.
Among the Regional channels, Southern and Eastern zone
channels had the maximum share.
Channel
Genres used by Hair Care products on TV in year 2006.
The Top three channel genres contributed 62 per cent
share of ad volumes on TV in year 2006.
Regional
GEC had the highest 29 per cent share of ad volumes
followed by Hindi GEC and Hindi Movies with 19 per cent
and 14 per cent share respectively'
The
Top players in Hair Care products on TV in the year 2006.
Top five Brands accounted for 19 per cent share of ad
volumes on TV in the year 2006
'Mrs Marino' of Paras Pharmaceuticals topped advertising
with 4.5 per cent share closely followed by Clinic Plus
of HLL and Set Wet of Paras Pharmaceuticals with 4.1
per cent and 4.0 per cent share respectively.
Contribution
of Hair Care categories in new brands launched on TV in
2006.
Hair Oils contributed 34 per cent of new brands launched
on TV in Hair Care sector whereas 29 per cent of new
brands belonged to Shampoos in the year 2006
Top new brands of Hair Care launched on TV in the year 2006.
Among the new entrants launched in 2006, seven of the
brands belonged to Shampoos category on TV.
'Clinic
All Clear Ice Cool' of HLL was the Top new entrant in
year 2006 followed by 'Sunsilk Thick and Strong'
Profession of the Celebrities endorsing Hair Care products
in 2006.
57 per cent of volumes of Hair Care products were contributed
by the Film Actresses followed by Film Actor with 34
per cent share on TV in the year 2006.
8 per cent share of volumes belonged to Sports personalities.
Celebrities endorsing Hair Care products on TV in the year
2006.
Bipasha and John Abraham had the maximum share on TV
endorsing HLL brands 'Clinic All Clear Ice Cool/Hair
Fall Defense' in 2006.
Preity
Zinta at 3rd position endorsing P and G brands with
13 per cent share.
Top Hair Care products endorsed by Celebrities on TV in
the year 2006.
'Clinic All Clear Ice Cool' and 'Clinic All Clear Hair
Fall Defense' topped the chart with 27 per cent and
17 per cent share respectively in the year 2006.
Himani Navratna endorsed by Shahrukh Khan had a share
of 12 per cent
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
32
per cent increase in ad volumes registered by Hair Care products
on TV in the year 2006 over 2005.
