4 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 53

Adex Analysis







 

Hindi vs Regional GEC advtg on TV during January-August 2006
 A high 30% growth in ad volumes of Hindi GEC while regional GEC saw 19% growth during January-August 2006 over January-August 2005.
 
 

Media, Advertising & Marketing Watch
Times Now VP and business head Partho Das Gupta quits
Partho Das Gupta has put in his papers, say reliable sources; future: will stick to the media and entertainment space.

Industry tuned to CAS; pricing still vexed issue
 Indian Broadband Digital Networks Forum ends on high note with wide array of issues around digital switchover discussed & debated.

Chandra exhorts industry to sink differences

Industry gets together to discuss broadband issues

General Motors India clocks 9% growth in September

Dentsu & Mumbai police launch anti-terrorism campaign

AXN India appoints Sumona Roy as marketing manager

HT & ToI Group plan JV to publish Delhi newspaper

BBC searches for best young band in the world

Nickelodeon & Produce for Kids campaign encourage kids to lead healthier lifestyles
Animax ropes in Supriya Bambawale as marketing manager in India

TV Ratings
Top 10 Programmes (10/09/2006 to 16/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/09/2006 to 16/09/2006)
Star Plus
Zee TV
Sun TV
Star One
Zee Sports
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Ad industry needs good negotiators to get value
    		• A measure of success
    		• United colors of brandingUnited colors of branding
    		• Movements
    		• Bawdy copy
    		• In fits and starts
    		• Dressed for success
    		• There's silver in the grey
    		• The mall is the medium
    Source: Economic Times
       
    		• KFC to sponsor West Indies team
    		• Dabur Consumer Health to expand product basket
    Source: The Hindu Business Line
       
    		• Can ad inventory be sold sans contract?
    		• Media planners’ thumbs up to ‘Vicky aur Vetaal’
    Source: DNA
       
    		• Honest brands create good fortune
    Source: The Statesman
    		• Ad council's campaign fails to click
    		• JL Morrison scouts for FMCG brand
    		• KFC takes guard for West Indies in ICC trophy
    		• Munnabhai may be a merchandise hit too
    		• Speak up!
    Source: Business Standard
       
    		• BMC pulls down liquor hoardings
    Source: Indian Express
       
    		• Search engine marketing takes off
    Source: Financial Express
    		• ‘DNA’ gets a CEO, KU Rao from Shell, London
    		• Anchor Toothpaste moves to Quadrant
    		• Harry Potter raises Bournvita’s cool quotient
    		• The ‘30-minute commercial’ formula
    		• Vipul Thakkar, Karan Rawat quit Bates Enterprise
    Source: Agency Faqs
     
    International News
    		• Online ads surge 40 pct in Britain - trade group
    Source: Reuters
       
    		• 5 Agencies Remain in $80 Mil. Heineken Pitch
    		• JWT's Barlow to Lead Ford Creative
    		• Aflac Hires Chief Marketer
    		• Comcast Offers Pols Digital Platform
    Source: Ad Week
     
    		• Group M appoints O'Neill as head of online trading
    		• Samsung in review of outdoor account
    Source: Media Week (UK)
     
    		• JWT Adds Creative Strength to Ford Account
    Source: TickerTech.com
       
    		• NHL Season Heats Up With Humorous Ads
    		• Rock Stars Back VW's Custom Guitar Promo
    Source: Brand Week
    		• Ad for Steve Irwin's zoo edited following his death
    Source: Brand Republic Bulletin
       
    		• Telegraph launches print ad campaign for advertisers
    Source: Media Bulletin
     
    		• Celebrity Pulls Offensive Hawaii Ad, Heads to Cultural Training
    Source: Cruise Critic
       
    		• Inserts Are On The Outs, Top Retailer Puts Medium Down
    		• Facebook to Include Ads in News Feeds
    		• Advertisers Get Warmer Reception From PBS
    Source: Media Post
     
    		• Online advertising offers powerful tools for tracking ROI
    Source: Marketing Web, South Africa
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