Das Gupta played a key role in the birth of the Times Now and also witnessed the transition of the then proposed business channel to the general English news channel. He was also instrumental in executing the collaboration deal between The Times of India Group and Reuters, the international multimedia news agency.

At Times Global Broadcasting, he was responsible for managing the marketing, sales and distribution aspects of the pay channel. He was responsible for setting up the distribution team.

A qualified mechanical engineer and an alumnus of the Indian Institute of Management, Calcutta, Das Gupta had been associated with the Times Group for last seven and a half years. He had been actively involved with brands including The Economic Times, Times Multimedia and the ET Intelligence Group, the research wing of The Economic Times. He has also worked with companies like Crisil, Union Carbide and Tetra Pak, to name a few.