Indiantelevision.com presents AdEx India Analysis
 

Hindi vs Regional GEC Advertising on TV during January-August 2006

(3 October, 2006)
 

Key Findings:

  • A high 30 per cent growth in ad volumes of Hindi GEC while regional GEC saw 19 per cent growth during January-August 2006 over January-August 2005.
  • Regional GEC garnered the highest 20 per cent share while Hindi GEC had 7 per cent share in all channel genres during January-August 2006.
  • Drama/soap programs topped on Hindi GEC while regional GEC saw maximum share by feature films in January-August 2006.
  • The Top 4 positions on Hindi and regional GEC are captured by toilet soaps, Shampoos, tooth pastes and washing powders/liquids in January-August 2006.
  • Colgate dental cream and Easy Off Bang topped advertising on Hindi and regional GEC.
  • Huge share of ads during afternoon time band on Hindi GEC while regional GEC had more ads on prime time.
  • Tag promos skewed towards Hindi GEC while more commercials on regional GEC

This week AdEx India looks at the TV advertising trends of 'Hindi vs Regional GEC' during the period of January-August 2006.

Advertising trend of Hindi and regional GEC on TV across 2001 till January-August 2006.

  • A high 27 per cent growth in ad volumes of regional GEC in 2005 over 2004 while Hindi GEC had a 6 per cent growth.

Advertising growth in ad volumes of Hindi and Regional GEC on TV in January-August 2006 compared to January-August 2005.
  • Hindi GEC saw a jump of 30 per cent in ad volumes in January-August 2006 over January-August 2005.
  • 19 per cent rise in Regional GEC ad volumes on TV.

Share of Hindi and Regional GEC in all channel genres on TV during January-August 2006.
  • Regional GEC garnered the highest 20 per cent share followed by music channels during January-August 2006.
  • Hindi GEC on fourth position with 7 per cent share.

Top program genres on Hindi and regional GEC on TV in January-August 2006.
 
  • Maximum 36 per cent advertising share on Hindi GEC was garnered by drama/soap programs in January-August 2006.
  • On regional GEC, a high share contributed by feature films closely followed by drama/soap programs.

Top categories in Hindi and regional GEC on TV during January-August 2006.
 
 
  • Interestingly, the categories on the Top 4 positions in Hindi and regional GEC are the same during January-August 2006.
  • Out of the Top 10, 6 of the categories are common in Hindi and regional GEC.

Exclusive categories advertising on Hindi and regional GEC on TV in January-August 2006.
 
 
  • Jewellery didn't advertised on Hindi GEC in January-August 2006.
  • Among exclusive categories not advertising on regional GEC, men's accessories is on top followed by gas lighters.

Top brands on Hindi and regional GEC on TV in January-August 2006.
 
 
  • 3 of the Top brands are common on Hindi and regional GEC during January-August 2006.
  • Colgate Dental Cream and Easy off Bang ruled over Hindi and Regional GEC in January-August 2006.

Time bands used on Hindi and regional GEC on TV during January-August 2006.
 
 
  • Highest share of ads on Hindi GEC during afternoon time band followed by prime time during January-August 2006.
  • Post evening, regional GEC overtake Hindi GEC.

Share of Commercial vs Tag Promos used on Hindi and regional GEC in January-August 2006.
 
 
  • A huge 59 per cent share of Tag Promos used on Hindi GEC while more commercials on regional GEC in January-August 2006.

Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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