31 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 72

Executive Dossier







 

'The only thing that supercedes creativity is accountability'
Interview with DraftFCB president & COO Laurence Boschetto
 
 

Media, Advertising & Marketing Watch
Zee Turner gets bullish on rural market
 Unveils campaign 'Zee Turner Ke Saath Faide Ki Baat' catering to rural market to offer sops for viewers, cable ops and company as well.

Champions Trophy propels Max into Top 10
 India versus England match takes Max to seventh position in the Tam Top 100 with an average rating of 5.8; "include Sab and rating nearly 7".

Sun TV brands FM radio stations as 'S FM'; launches 3 more stations
 Starting 6 Nov, Sun TV will launch 3 more FM stations under the brand name of S FM on 93.5 MHz FM in Bangalore, Hyderabad and Jaipur.

Promax BDA Asia Conference to kick off on 8 Nov

aMap & OMS join hands for audience research lab

Motorsport sponsorship forum takes in Monaco in Dec

McDonald's hits a century with its new restaurant

NDTV enters e-recruitment space with ndtvjobs.com

Priyanka Shah triumphs on Zoom's 'Levi's Diva Quest'

Americans increasingly watching TV online

Cartoon Network & Pogo toons shake a leg with kids

TV Ratings
Top 10 Programmes (15/10/2006 to 21/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/10/2006 to 21/10/2006)
Star Plus
MAX
Zee TV
Star One
Sun TV
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Consumers now script commercials
    		• Newspapers` ad payments liable to be taxed
    		• The claim game
    		• Joint exercises
    Source: Business Standard
       
    		• Cadbury unwraps British chewing gum launch
    Source: DNA
     
    		• Italy's illycafe to promote gourmet coffees in India
    		• Heritage Foods to launch pilot stores in November
    Source: The Hindu Business Line
     
    		• The wittiest lonely hearts ads
    Source: Mumbai Mirror
     
    		• Piaggio to re-enter 2-wheeler market
    		• Interview with Kunal Dasgupta
    Source: Financial Express
    		• Picture Perfect: O&M’s David and Bates Enterprise in merger talks
    		• Mothercare, Shopper’s Stop team up for India foray
    Source: Economic Times
    		• Indian Magazine Congress 2006: What’s the biggest issue for magazine publishers today?
    		• Indian Magazine Congress 2006: Magazines not a stepchild of the print industry
    		• Indian Magazine Congress 2006: The world-view on the Indian magazine business
    		• Indian Magazine Congress 2006: Magazines need to promote themselves better
    		• Karnataka Department of Tourism business goes to Stark, Bangalore
    		• Conventional advertising still the best way to reach Indians: ACNielsen survey
    		• Internet access in India dominated by cyber cafes: IAMAI-IMRB study
    Source: Agency Faqs
     
    International News
    		• Wal-Mart awards advertising account
    		• Web ad co. gets funding from CBS, WPP, Interpublic
    Source: Reuters
       
    		• Studio Execs Help Agencies Learn Ropes
    		• Nissan Tunes in Yahoo Concerts
    Source: Ad Week
     
    		• Channel 4 rapped over ad-funded show
    		• Classic FM breakfast show to run Sky promotion
    Source: Media Week (UK)
       
    		• Google Video Making Moves on Ad Front
    Source: TV Week
       
    		• Virgin ends ad campaign with anarchic site over images of Branson
    Source: Guardian
       
    		• Yahoo Upgraded by Merrill on New Software, Ad Growth
    Source: Bloomberg
    		• BBC employees fight plan for ads on Web site
    		• Marketers want proof of online ads' audience
    Source: IHT
       
    		• Australia: Government ad spending surges over $200m
    Source: NEWS.com.au
     
    		• BBC could make £100m from online ads
    Source: Guardian
     
    		• Changing Of Le Garde: Hachette Faces Hatchet, Consolidation
    Source: Media Post
     
    		• Digital Mobile: Mobile firms eye ad value
    Source: DM Bulletin
       
    		• Brightcove launches video ad service
    Source: Earthtimes.org
       
    		• Scatter Volume Picks Up for Cable
    Source: Media Week (US)
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